Latest Customer Journey Orchestration Posts

Leverage personalization strategies for growth of CLV

Jun 28, 20243 min read

The interview highlights the importance of personalized marketing in the iGaming industry for growth. The industry’s characteristics, such as commoditized…

The importance of focusing on existing customers for growth

May 10, 20243 min read

The iGaming industry, which includes sports betting and online casinos, is a unique industry with high velocity of transactions and…

Governance is essential for continuous improvement

May 9, 20243 min read

Governance is an essential aspect of continuous improvement in journey management. It provides a framework for accountability and ensures that…

Journey management improves the customer experience

Apr 25, 20243 min read

Journey management focuses on improving the customer experience by ensuring that customers have a seamless and consistent experience across all…

Successful customer journey management is holistic

Apr 11, 20243 min read

Journey management is a holistic approach to understanding and improving the way customers interact with a brand. It goes beyond…