Latest Customer Journey Orchestration Posts

MarTech: The role of governance: Successful customer journey operations

Nov 10, 20232 min read

This article was written by Greg Kihlström for MarTech. Read the full article on MarTech The right governance structure is…

The Importance of Customer Journey Orchestration (CJO) for Marketing Success

Oct 28, 20233 min read

Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and…

Brands need to focus on cross-channel engagement and retention

Sep 9, 20233 min read

This article was based on the interview with April Mullen of Braze by Greg Kihlström for The Agile Brand with…

CustomerThink: The Importance of Customer Journey Operations

Aug 22, 20232 min read

This article was written by Greg Kihlström for CustomerThink. Read the full article here. Optimizing customer experience is table stakes…

CMSWire: 6 Elements Needed for High-Impact Customer Journey Management & Operations

Aug 18, 20232 min read

This article was written by Greg Kihlström for CMSWire. Read the full article here. Uncover the six critical elements of…