Latest Customer Journey Orchestration Posts

The case for holistic customer journey management

Mar 21, 20243 min read

This article was based on the interview with Stacy Sherman of Doing CX Right by Greg Kihlström, MarTech keynote speaker…

Remembering the customer in your CJO efforts

Mar 19, 20243 min read

It might feel like it goes without saying, but make sure you are keeping the customer front and center in…

Customer journey success: data availability

Feb 28, 20243 min read

When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data…

Customer journey orchestration success: start with the customer

Feb 10, 20243 min read

Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account,…

MarTech: Continuous improvement and innovation: Successful customer journey operations

Feb 8, 20242 min read

This article was written by Greg Kihlström for MarTech. Read the full article here. Learn the essentials of feedback loops,…