Optimove: Responsive Marketing for Back-to-School 2026: Adapting to Early Starts, Budget Pressures, and Multichannel Demands
Optimove’s Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period.
How CMOs Can Use Customer Maps to Plan Better Regional Campaigns
A customer map is how a CMO sees that unevenness before committing the budget to it. Mapping software can help improve the process.
Open World CX: Customization Beats Personalization When You Need Customers to Stick
Personalization is what you infer. Customization is what customers choose. If you want durable engagement, treat preferences as a first-class product surface, not a settings page…
Expert Mode: The Case for a Journey Management Reboot
Let’s be candid. The term “customer journey” has become one of the most ubiquitous phrases in the modern marketing lexicon. We map them, we analyze them,…
#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation
Today, we’re going to talk about moving beyond the hype we’re so used to hearing about AI and into the practical, high-impact world of agentic AI.…
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in how marketers operate and achieve results. Instead of linear, campaign-based approaches,…
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough to set your business apart from…
Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to balance millions of customers, dozens of engagement channels, and thousands of…
