House of the Customer by Greg Kihlström

Latest Marketing Measurement Posts

Email Personalization is Constantly Evolving

Apr 1, 20254 min read

Email remains a cornerstone communication tool, despite its long-standing presence as a legacy channel. However, one of the most intriguing…

Feedback fatigue hinders customer engagement

Mar 27, 20254 min read

In an era where customer experience is paramount for business success, the decline in customer feedback has emerged as a…

#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune

Mar 11, 202515 min read

In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger…

Test and learn from others

Mar 11, 20254 min read

Improving conversion rates is not merely a desirable goal; it is a necessity. As businesses strive to capture the attention…

Measuring Out-of-Home Advertising

Mar 8, 20254 min read

As digital channels often dominate discussions about advertisement measurement, the significance of out-of-home (OOH) advertising is being increasingly recognized—not just…

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