House of the Customer by Greg Kihlström

Latest Marketing Measurement Posts

Approaching headless and composable commerce

May 5, 20244 min read

Headless and composable commerce is a revolutionary approach to e-commerce that is transforming the way brands build and manage their…

Balancing personalized experiences with data privacy considerations

May 5, 20243 min read

A critically important aspect to consider when implementing personalized marketing is striking the right balance between collecting and using data…

Think of AI as a content partner

May 5, 20244 min read

Content creation has become a crucial aspect of marketing strategies. With the rise of generative artificial intelligence (AI), marketers now…

MartechView: From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024

May 5, 20242 min read

This article was written by Greg Kihlström for MartechView. View the full article here. AI buzz continues, but 2024 shifts…

Data-driven experimentation drives growth

May 5, 20242 min read

A key factor in achieving this collaboration is the use of data-driven experimentation. Data-driven experimentation allows companies to gather insights…