The Agile Brand Guide: Marketing Measurement & Analytics by Greg Kihlström is available in print and digital.

Latest Marketing Measurement Posts

Successfully creating a HIPAA-compliant marketing stack

Jan 7, 20243 min read

This article was based on the interview with Ray Mina of Freshpaint by Greg Kihlström for The Agile Brand with…

The value of testing one variable at a time in your digital advertising

Jan 5, 20243 min read

This article was based on the interview with Austin Fredrich from The Office of Experience by Greg Kihlström for The…

Limiting survey questions and utilizing open-ended questions with AI-enhanced analysis

Dec 30, 20233 min read

This article was based on the interview with Daniel Erickson of Viable by Greg Kihlström for The Agile Brand with…

Enhancing Patient Experience Optimization within HIPAA Compliance for Healthcare Organizations

Dec 21, 202311 min read

If you operate under the HIPAA framework, you may already be aware of the recent letter jointly issued by the…

Pay attention to audience segment size for your campaigns

Dec 19, 20233 min read

This article was based on the interview with Austin Fredrich from The Office of Experience by Greg Kihlström for The…