Expert Mode: Measure AI by the Customers It Keeps with Tim Hayden from BrainTrust Partners
BrainTrust Partners CEO Tim Hayden argues AI ROI is a retention question. What CMOs should put on the budget line, and how to test data readiness…
Expert Mode: Retail Media Doesn’t Get Cut All at Once, with Melissa Gallo from Vantage
Melissa Gallo thinks that framing misses where the money actually goes. She’s Vice President, Solutions and Delivery at Vantage, and before that she ran client success…
Expert Mode: Closing the Measurement Gap Between the Ad and the Aisle
We’ve poured billions into Retail Media Networks (RMN), shifting budgets from other channels in pursuit of a clearer line of sight to the sale. Simultaneously, we’re…
Expert Mode: Moving CTV Beyond the Billboard Mindset with Alison Clark from AdRoll
For decades, the television was the undisputed king of brand advertising. The formula was simple, if expensive: buy a spot, produce a memorable 30-second story, and…
Rethinking Attribution to See the Full Picture Across Channels
Today’s TV watchers audiences move fluidly between linear television, streaming platforms, mobile devices, social media, and local content throughout the day. A single purchase decision may…
63 Marketing Strategy Statistics for 2026
63 marketing strategy statistics for 2026 on AI-native operations, GEO, content, email, budgets, and retail media — compiled from 14 studies and fully sourced.
Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests…
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up on the invoice — metered, every time a model runs. Asked…
