Latest Marketing Measurement Posts
Building continuous learning through data analysis
This article was based on the interview with Mana Ionescu from Axos Bank by Greg Kihlström, MarTech keynote speaker for…
Consolidating data for better marketing and customer insights
This article was based on the interview with Afif Khoury of SOCi by Greg Kihlström, Marketing AI keynote speaker for…
Using incrementality as ground truth in marketing measurement
This article was based on the interview with Jaysen Gillespie of RTB House by Greg Kihlström, MarTech keynote speaker for…
Agile customer research requires leadership support
This article was based on the interview with Todd Horvitz of HP by Greg Kihlström, MarTech keynote speaker for The…
Integrated data creates more efficient AI for marketers
This article was based on the interview with Afif Khoury of SOCi by Greg Kihlström, Marketing AI keynote speaker for…