Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests…
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up on the invoice — metered, every time a model runs. Asked…
74 Consumer Behavior Statistics for 2026
74 consumer behavior statistics for 2026 on AI shopping, payments, ad trust, brand loyalty, Gen Z, and pricing — compiled from 18 studies and fully sourced.
Expert Mode: The Half-Life of Intent and the New Customer Relationship Playbook with Alexi Hatch, Acoustic
Alexi Hatch from Acoustic on customer intent and the new customer relationship playbook.
From Information to Insight: The AI-Fueled Value Migration Marketers Must Master
Picture the economic landscape as a vast pyramid. For decades, the base was built on information scarcity. Companies that controlled access to data, knowledge, or specialized…
156 AI & Technology Statistics Marketers Should Know in 2026
156 AI and technology statistics for 2026 on adoption, agentic AI, ROI, governance, and the workforce — compiled from recent studies and fully sourced.
Expert Mode: Beyond the Prompt: Agentic AI and the New Era of Marketing Orchestration with Pega’s Tara DeZao
The next evolution isn’t simply about creating more content faster. It’s about building an intelligent, autonomous system that can execute complex marketing tasks from end to…
Expert Mode: From Insight to Intervention: The New Frontier of Digital Experience
For those of us leading marketing, product, and customer experience teams in the enterprise, the dashboard has become a familiar, if sometimes frustrating, companion. We are…
