Expert Mode: Moving CTV Beyond the Billboard Mindset with Alison Clark from AdRoll
For decades, the television was the undisputed king of brand advertising. The formula was simple, if expensive: buy a spot, produce a memorable 30-second story, and…
Rethinking Attribution to See the Full Picture Across Channels
Today’s TV watchers audiences move fluidly between linear television, streaming platforms, mobile devices, social media, and local content throughout the day. A single purchase decision may…
63 Marketing Strategy Statistics for 2026
63 marketing strategy statistics for 2026 on AI-native operations, GEO, content, email, budgets, and retail media — compiled from 14 studies and fully sourced.
Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests…
Expert Mode: The Data Tax You’re Now Paying Per Token with Ben Schein from Domo
Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up on the invoice — metered, every time a model runs. Asked…
74 Consumer Behavior Statistics for 2026
74 consumer behavior statistics for 2026 on AI shopping, payments, ad trust, brand loyalty, Gen Z, and pricing — compiled from 18 studies and fully sourced.
Expert Mode: The Half-Life of Intent and the New Customer Relationship Playbook with Alexi Hatch, Acoustic
Alexi Hatch from Acoustic on customer intent and the new customer relationship playbook.
From Information to Insight: The AI-Fueled Value Migration Marketers Must Master
Picture the economic landscape as a vast pyramid. For decades, the base was built on information scarcity. Companies that controlled access to data, knowledge, or specialized…
