Latest Marketing Measurement Posts
Optimizing ROI with predictive real-time marketing approaches
This article was based on the interview with Guan Wang of Snowflake by Greg Kihlström, MarTech keynote speaker for The…
The customer-centric nature of qualitative reserach
This article was based on the interview with Jennifer Ashman by Mark Slatin for The Delighted Customers Podcast with Mark…
Building continuous learning through data analysis
This article was based on the interview with Mana Ionescu from Axos Bank by Greg Kihlström, MarTech keynote speaker for…
Consolidating data for better marketing and customer insights
This article was based on the interview with Afif Khoury of SOCi by Greg Kihlström, Marketing AI keynote speaker for…
Using incrementality as ground truth in marketing measurement
This article was based on the interview with Jaysen Gillespie of RTB House by Greg Kihlström, MarTech keynote speaker for…