Latest Marketing Measurement Posts
Trusting AI for better ROAS
One key takeaway from the podcast is the increasing trust in artificial intelligence (AI) and automatic bidding algorithms for optimizing…
Maximizing SMS deliverability to reach audiences effectively
AI plays a crucial role in improving SMS message deliverability by reducing the chances of messages being falsely flagged as…
Using AI to enhance SMS marketing deliverability
AI enhances SMS deliverability stakes by playing a crucial role in ensuring that SMS messages reach their intended recipients. With…
The power of listening to user clickstream data in e-commerce
Listening to user clickstream data to understand customer behavior and preferences can yield greater benefits than traditional methods. By analyzing…
Driving engagement with real-time predictive marketing
Real-time predictive marketing is a strategy that utilizes data analytics, artificial intelligence (AI), and machine learning to make real-time predictions…