Latest B2B Marketing Posts
Agility as the key to success in fast-moving environments
This article was based on the interview with Tommi Marsans by Greg Kihlström, MarTech keynote speaker for the B2B Agility…
A culture of experimentation benefits B2B brands
This article was based on the interview with Kirsty Dawe, CEO of Webeo by Greg Kihlström, Marketing Technology & AI…
2024 Predictions for Sales Operations with Hendrik Isebaert of Showpad
As we prepare for the year ahead, the sales landscape is undergoing some major shifts. In an era of abundant…
Recognizing the true value of prioritizing B2B customer experience
Business-to-business firms often lag behind other markets when it comes to prioritizing and excelling in customer experience. Let’s explore why…
How to leverage customer experience for growth
This article was based on the interview with Chris Costello, Executive Vice President Worldwide Strategic Accounts at Amazon Business by…