Latest Customer Data Platform Posts
MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build…
The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react…
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints,…
Unified customer data enhances customer communication
Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand and engage with customers on…
Data is the Driver of Personalized Customer Experiences
The ability to deliver personalized customer experiences is not just a competitive advantage; it has become a necessity for brands…