The Agile Brand Guide to Generative AI

Latest Customer Data Platform Posts

Success with data-driven advertising in a first-party data world

Mar 20, 20243 min read

This article was based on the interview with Gruia Pitigoni-Aron from The Trade Desk by Greg Kihlström, MarTech keynote speaker…

Better data equals a better customer experience

Mar 9, 20243 min read

Data improves customer experience by providing retailers with valuable insights and information that can be used to enhance various aspects…

Transparency is key in the data privacy conversation

Feb 16, 20243 min read

This article was based on the interview with Christian Ward, Chief Data Officer at Yext by Greg Kihlström, MarTech keynote…

The importance of investing in first-party data

Feb 11, 20243 min read

This article was based on the interview with Gruia Pitigoni-Aron from The Trade Desk by Greg Kihlström, MarTech keynote speaker…

2024 Loyalty Trends Report from iSeatz Highlights What Consumers Value Most from Loyalty Programs

Feb 8, 20245 min read

 iSeatz, a provider of travel loyalty technology solutions for major airline, hotel, and financial services companies, recently released its latest…