Latest Customer Data Platform Posts
Leverage personalization strategies for growth of CLV
This article was based on the interview with Pini Yakuel of Optimove by Greg Kihlström, MarTech keynote speaker for The…
The data-driven marketing imperative
This article was based on the interview with co-founder and CEO of Bonsai, Matt Butler, and VP Growth Marketing at…
Putting a focus on first-party data
This article was based on the interview with co-founder and CEO of Bonsai, Matt Butler, and VP Growth Marketing at…
The problem of data sprawl
This article was based on the interview with Sean Falconer from Skyflow by Greg Kihlström, MarTech advisor and consultant for…
The Business Value of First-Party Data Strategies
This article was based on the interview with Heidi Bullock, CMO at Tealium by Greg Kihlström, Artificial Intelligence and Marketing…