Latest Customer Data Platform Posts
Real-time customer data drives better personalization
The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer…
The effects of Google’s third-party cookie decision
Google’s decision to indefinitely delay the deprecation of third-party cookies has been met with mixed reactions from marketers and brands…
The crucial element of first-party data
First-party data is crucial in today’s digital marketing landscape. With the rise of e-commerce and online marketplaces, retailers are constantly…
How privacy by design builds brand trust
Privacy by design is a concept that emphasizes integrating privacy and data compliance into products and services from the very…
Powerful personalization of the customer experience through AI
Personalization through artificial intelligence (AI) is key in today’s business landscape. The interview with Greg Kihlström highlights the importance of…