Latest Customer Data Platform Posts
Embracing a first-party data strategy
It is important to embrace a first-party data strategy for success in marketing and customer experience. First-party data refers to…
Cookieless Future: Yes, You Can Keep Making Money Off Advertising While Caring About Data Privacy
In the shifting digital advertising landscape, the potential phase-out of third-party cookies has caused a great deal of concern for…
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted in the podcast transcript, customers…
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a company’s website, app, or other…
Interoperability is key for martech stack efficiency
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data is king, the ability for…