Latest Customer Data Platform Posts
The value exchange in consumer data privacy
Value exchange in data privacy is a crucial concept that businesses must prioritize. As highlighted in the podcast transcript, customers…
Using first-party data strategically to improve CX
First-party data refers to information collected directly from customers, such as their interactions with a company’s website, app, or other…
Interoperability is key for martech stack efficiency
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data is king, the ability for…
The essential nature of privacy by design
Privacy by design is essential, and the value of privacy in the marketplace has significantly increased over the past decade.…
Real-time customer data drives better personalization
The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer…