Expert Mode: Cutting Through the AI Noise to Build a Real-World Strategy with Daniella Harkins, LiveRamp
The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring line item on board meeting agendas and a constant hum in…
CMSWire: Why Databricks CustomerLake Just Rewired the CDP Space
This article was written by Greg Kihlström for CMSWire. The marketing technology industry names a shift after the part of it that has the best demos…
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering ever more precise, one-to-one personalization, a mandate supercharged by the capabilities…
Expert Mode: The Unseen Foundation of Agile Marketing: A Deep Dive into Identity Resolution
The vision is compelling: a seamless customer journey where every interaction is relevant, personalized, and builds upon the last. It’s the north star we’ve been navigating…
Amperity Redefines Real-Time Personalization with Profiles That Capture Every Customer Moment
Amperity, the leading AI-powered customer data cloud, today unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every live customer signal with their full…
#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
Today, we’re going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have promised a unified view of the customer and personalized engagement,…
Expert Mode: Thriving in Uncertain Times: How AI-Driven Consumer Intelligence Fuels Marketing Agility and Growth
The current marketing landscape presents a paradox. While the transformative potential of AI has become increasingly evident, many marketers find themselves grappling with uncertainty, hesitant to…
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most seasoned marketing leaders on their toes. Predictive technologies abound, yet forecasting…
