Latest Customer Data Platform Posts
Transparency is key in the data privacy conversation
This article was based on the interview with Christian Ward, Chief Data Officer at Yext by Greg Kihlström, MarTech keynote…
The importance of investing in first-party data
This article was based on the interview with Gruia Pitigoni-Aron from The Trade Desk by Greg Kihlström, MarTech keynote speaker…
2024 Loyalty Trends Report from iSeatz Highlights What Consumers Value Most from Loyalty Programs
iSeatz, a provider of travel loyalty technology solutions for major airline, hotel, and financial services companies, recently released its latest…
A First-Party Data Strategy is Critical for Advertisers
This article was based on the interview with Carl White of Nano Interactive by Greg Kihlström, MarTech keynote speaker for…
Successfully creating a HIPAA-compliant marketing stack
This article was based on the interview with Ray Mina of Freshpaint by Greg Kihlström for The Agile Brand with…