Expert Mode: Beyond the Hype—Building a Revenue-Driven Marketing Engine in the AI Era
As marketing leaders, we are simultaneously expected to be seers of the future and pragmatic stewards of the present. The C-suite, having read the same headlines…
Expert Mode: The Human Glitch in the AI Loyalty Machine with Phaedon’s Jaclyn Wands
The current sprint to integrate artificial intelligence (AI) into every facet of the customer experience feels less like a marathon and more like a land rush.…
From AI Output to Business Outcome: Solving Marketing’s New Coordination Problem
The initial thrill of generating a sonnet about SaaS pricing models in three seconds has, for most marketing leaders, given way to a more pragmatic and…
Optimizely: AI in Marketing: The Reality of More Work, Not More Time
While AI promises increased efficiency, faster content creation, and streamlined workflows, a recent study by Optimizely reveals a more complex reality. The findings, based on a…
The New Cadence of Strategy in a World of Constant Disruption with JD Carter from Vasion
The pace of change, driven by everything from geopolitical tremors to the relentless advance of artificial intelligence (AI), has rendered such static planning obsolete, if not…
Expert Mode: From Predictive Insights to Autonomous Action: The Rise of Agentic AI
More recently, generative AI has captured the collective imagination, promising to streamline content creation, from ad copy to email subject lines. These are powerful, valuable applications.…
From Information to Insight: The AI-Fueled Value Migration Marketers Must Master
Picture the economic landscape as a vast pyramid. For decades, the base was built on information scarcity. Companies that controlled access to data, knowledge, or specialized…
CMSWire: Forrester CX Forum East: Trust, Governance and Focus Emerge as CX’s New Priorities
This article was written by Greg Kihlström for CMSWire. The talk track is familiar across just about any marketing or customer experience event lately. AI will…
