Expert Mode: Why Your B2B Buyer Has Already Made a Decision Before You Meet Them
Drawing on insights from TrustRadius’s comprehensive “2026 B2B Buying Disconnect” report, which surveyed thousands of software buyers and vendors, we can begin to map this new…
Expert Mode: The Interface Is the Last Decision, Not the First Investment, with Peter Curran from Coveo
Coveo CPO Peter Curran on why the brand site is now a system of truth, where not to deploy AI, and the intent map every CMO…
Expert Mode: Measure AI by the Customers It Keeps with Tim Hayden from BrainTrust Partners
BrainTrust Partners CEO Tim Hayden argues AI ROI is a retention question. What CMOs should put on the budget line, and how to test data readiness…
Expert Mode: AI Fluency Is a Performance Conversation Now, with Jessica Shapiro from LiveRamp
LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.
Expert Mode: Beyond the Pilot Program: Building a True AI Capability in Marketing with Mike Kaput, Marketing AI Institute
I recently spoke with Mike Kaput, Chief Content Officer at the Marketing AI Institute, who spends his days dissecting this very challenge. His insights cut through…
Expert Mode: The AI Email Trust Panic Is Pointed at the Wrong Problem, with Ben Billups from Breaker
Breaker founder Ben Billups argues the AI email trust panic misses the real constraint in B2B — relevance — and names the two numbers CMOs should…
Expert Mode: Navigating the Perils and Promise of Agentic AI in Customer Experience
The directive from the C-suite is unambiguous: implement AI across the enterprise. For CMOs and enterprise marketing leaders, this is less a suggestion and more a…
Clearco: Ecommerce Growth 2026: Adapting to the New Playbook of Financial Agility
Clearco’s Ecommerce Growth, Explained 2026: The Playbook Has Changed research indicates that ecommerce brands no longer face a capital access problem, but rather a capital agility…
