Tactics

• A/B Testing
• A/B/N Testing
• Brand Garden
• Content Marketing
• E-commerce
• Email Marketing
• Marketing Automation
• Multi-channel marketing measurement
• Multimedia Messaging Service (MMS)
• Out of Home (OOH)
• Pay-Per-Click (PPC) Advertising
• Run of Site (ROS)
• Search Engine Optimization (SEO)
• Short Message Service (SMS)
• Single-channel Marketing Measurement
• Website
• Word of Mouth Marketing (WOM)
• Word of Mouth Marketing (WOMM)