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Expert Mode from The Agile Brand Guide®

Expert Mode:  Unlocking the Network Effect of AI in Marketing

Jul 17, 20255 min read

The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy; it’s rapidly becoming a tangible reality. But while many organizations focus on AI’s cost-saving potential, true value lies in its ability to amplify the human…

Expert Mode from The Agile Brand Guide®

Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix

Jul 13, 20255 min read

Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief Operating Officer at Katana Cloud Inventory, she sees…

Expert Mode from The Agile Brand Guide®

The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value

Jul 10, 20256 min read

Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code for “sell harder with friendlier emojis.” In Belgium’s hyper-competitive telco market, Telenet turned that trope on its head. Instead of nudging customers to upgrade, the…

Expert Mode from The Agile Brand Guide®

Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty

Jul 6, 20255 min read

Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the real secret lies in milliseconds. In the world of digital experience, speed isn’t just…

Expert Mode from The Agile Brand Guide®

Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game

Jul 5, 20256 min read

Marketers have never had more data, more tools, or more pressure to move fast. And yet, most are still waiting days—sometimes weeks—to publish a web update, launch a campaign, or fix a typo. Why? Because the CMS they depend on…

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