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Identity Legibility Assumes the Agent Can Reach You
Writing in Harvard Business Review, Gaarlandt and colleagues contend that agents shift the balance of…
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“AI” is table stakes. Trust, identity, and orchestration are the moat. Martech Futurist | July 3, 2026
Most of the AI work inside marketing organizations right now generates activity that never reaches…
Yesterday’s Marketing Technology & AI News | July 3, 2026
Yesterday’s releases arrived on a light pre-holiday wire, and the ones that landed share a…
Infobip’s Ben Lewis on building deeper relationships with sports fans
Infobip VP of Marketing Ben Lewis on building deeper relationships with sports fans: fan-first channels,…
This Week in Marketing Technology, AI, and CX Podcasts | July 2, 2026
If there’s a single thread running through this week’s episodes, it’s the discipline required to…
AI is the intermediary your customer talks to first. Martech Futurist | July 2, 2026
Recent research keeps circling the same shift, and it’s a big one. AI has stopped…
From AI Output to Business Outcome: Solving Marketing’s New Coordination Problem
The initial thrill of generating a sonnet about SaaS pricing models in three seconds has,…
Yesterday’s Marketing Technology & AI News | July 2, 2026
he releases that did land on July 1 share a common subject. They address the…
Zenity Labs Reveals How Attackers are Weaponizing Enterprise AI Infrastructure
New research exposes how threat actors are hijacking AI infrastructure to run their operations