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Yesterday’s Marketing Technology & AI News: November 13, 2026
Martech news for November 12, 2026: Genpact finds 79% of enterprises run AI agents and…
Forrester’s Joe Cicman on what happens to enterprise SaaS when everyone’s making software?
Joe Cicman, principal analyst at Forrester, on vibe coding vs. SaaS: build for one-person problems,…
The Hidden Cost of AI Marketing Is the Expertise Companies Stop Building
As AI takes over more bidding, budget allocation and campaign optimization, companies can remove hours…
HubSpot Brings Back Co-Founder Brian Halligan as CEO, Names Adobe’s Karen Burgess as Next CFO
Yamini Rangan steps down after five years as chief executive. Halligan says he will rebuild…
Validity: Strategic Marketing Investment in 2027: Prioritizing AI for Revenue Growth and Resilience
alidity’s Winter 2026-2027 Marketer Survey, a recent survey of over 250 US-based marketers reveals that…
Americans Want AI on Their Own Terms, New Shift Browser Study Finds
Shift’s second annual State of Browsing Report finds 68% have used AI instead of traditional…
ActiveCampaign Lets Marketers Bring Google Ads, LinkedIn, Webflow, Airtable, and Any Tool They Use Into Active Intelligence
Marketers can connect the tools and business context they already rely on, through prebuilt connectors…
Sitecore Introduces MarketingIQ to Turn Brand Intelligence into Business Growth
Built for marketers and agents to connect AI discovery insights with content and campaign execution,…
Yesterday’s Marketing Technology & AI News: November 12, 2026
Martech news for November 11, 2026: Peec AI finds 89% of marketers raised AI search…