#47: One Amazing Thing About Transmission with Ricky Abbott

It’s hard to escape talk of AI these days, and if you didn’t know better you’d think it was invented sometime in 2022 when ChatGPT burst onto the scene. But AI has been around for a while, with several pivotal moments that have shaped our history.

Today we’re going to talk about a documentary made about one such moments – IBM’s iconic marketing decision to introduce its AI, Watson, on Jeopardy! in 2011. The film delves into how this moment in the zeitgeist transformed the world’s cultural understanding of innovation, enabling IBM to take the lead in early conversations surrounding AI.

Welcome to One Amazing About Transmission. Today we’re talking with Ricky Abbott, President at Transmission about their documentary: “Who is Watson? The Day AI Went Primetime.”

Watch the Episode

From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing With Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.

Resources

Transmission: https://www.transmissionagency.com/

See the full documentary here: https://whoiswatson.transmissionagency.com/

The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.


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