#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption


The Agile Brand with Greg Kihlström® | Listen on: Apple | Spotify | YouTube 

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With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versus simply not being left behind?

Agility requires more than just speed; it demands a fundamental shift in how we approach problem-solving and storytelling, especially when a technology like AI re-writes the rulebook.

Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the clear, compelling narratives that actually convince customers and boards to invest.

To help me discuss this topic, I’d like to welcome, Sharon Argov, CMO at AI21 Labs.
About Sharon Argov

Sharon Argov on LinkedIn: https://www.linkedin.com/in/sharonargov/

Resources

AI21 Labs : https://www.ai21.com/

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