What if the biggest risk to your next global campaign isn’t the market, but the months you’ll spend waiting for research to tell you what the market wants?
Agility requires not just moving quickly, but making high-confidence decisions at the speed of the market. It demands that our ability to learn and validate is no longer the primary bottleneck to our ability to act.
We are in Seattle at the Qualtrics X4 Summit, and today,we’re going to talk about how to overcome the speed to insights bottleneck. We’ll explore a fundamental shift in market research, moving away from slow, traditional cycles and toward a world where synthetic data and AI can give us near-instantaneous insights, allowing us to simulate customer behavior and de-risk major decisions before they even launch.
To help me discuss this topic, I’d like to welcome back to the show, Ali Henriques, Executive Director of Market Research at Qualtrics.
About Ali Henriques
Ali, a market research practitioner, leads research innovation for Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership for Edge, guiding the innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year.
Ali Henriques on LinkedIn: https://www.linkedin.com/in/ali-henriques-2581683/
Resources
Qualtrics: https://www.qualtrics.com
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