AI assistants seem to be popping up everywhere today, but they’re usually relegated to a single set of functions, they don’t have the context of the larger campaigns and projects you are working on, and they can’t help you across the multitude of types of work you need to do every day as a marketer.
But what if there was a contextual, consistent, and versatile AI assistant made specifically for marketers, and tied to a system that has all the tools marketers need to create amazing experiences for customers?
Welcome to One Amazing About Optimizely. host Greg Kihlström welcomes Anthony Aiosa, VP, Customer & Product Marketing at Optimizely and he will be sharing one amazing thing about Optimizely’s Opal with us today.
Watch the Episode
About Anthony Aiosa
My team and I at Optimizely run all-things Customer & Product Marketing across our suite of digital experience products that total $400M ARR. We partner with our teammates in Marketing to guide them on integrated campaigns, provide messaging, and assist with top-notch content creation. We work hand-in-hand with our friends in Product and CS to launch new capabilities, communicate the roadmap, and drive adoption. We support our field teams with compelling sales materials and customer stories to effectively message our suite of best-in-class products. And we evangelize the Optimizely tech stack — both as daily users and target personas.
Resources
Optimizely website: https://www.optimizely.com
The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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