3: #3 Your Brand is a Relationship
Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not far-fetched or unrealistic when…
2: #2 Your Brand is more than a Logo
As Jeff Bezos famously said, “your brand is what people say about you when you’re not in the room.” While much effort is spent on logos,…
1: #1 Your Brand is a Vocabulary
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create…
