Category: The Agile Brand with Greg Kihlström

Today, we’re going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the…

Today, we’re going to talk about a strategic evolution in digital experience management: moving beyond passively observing user behavior to actively intervening and guiding users toward success, directly within the product. We’ll explore how this shift is being accelerated by…

Following the recent Qualtrics X4 Summit in Seattle, we’re going to talk about what it takes to engineer a world-class fan experience. We’ll explore how a legacy brand moves beyond the traditional event model to create personalized, memorable moments, and…

Today, we’re going to talk about why brand and design consistency is often the first casualty of high-growth B2B environments, and paradoxically, one of the most critical assets to protect. We’ll explore how that fragmentation happens, from different teams launching…

Today, we’re going to talk about how a brand can embody the very principle it sells, turning a core service into a flywheel for customer retention, emotional engagement, and scalable business growth. To help me discuss this topic, I’d like…

Today, we’re going to talk about the powerful, and perhaps counterintuitive, idea that the greatest predictor of customer loyalty isn’t satisfaction or delight, but simply how easy you are to do business with. We’ll explore why reducing customer effort is…

Today, we’re going to talk about a critical breaking point for large consumer brands: the operational limits of ecommerce execution. When you’re managing thousands of products across countless digital shelves, manual processes don’t just slow you down—they force you to…

Today, we’re going to talk about what it takes to build that holistic view. We’ll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring…

Today, we’re going to talk about building a playbook for customer loyalty that isn’t dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns…

Today, we’re going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We’ll explore how to treat content orchestration not as a task but as a core strategic discipline, how to make…

Today, we’re going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we’re also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately…

Today, we’re going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows,…