Crunchbase CRO Ann Davis on the pressure to show ROI from AI
Crunchbase CRO Ann Davis on the pressure to show ROI from AI — why “better AI” is a distraction and fixing siloed, proprietary data is what actually drives returns.
Furniture.com’s CMO Dan Bennett and SVP Alexandra Seaman on helping consumers navigate endless choice
Furniture.com’s Dan Bennett and Alexandra Seaman on building a “decision layer” that helps shoppers navigate endless choice with AI, standardized data, and trusted content.
ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
ReflexAI CEO Sam Dorison on closing the gap between sales training and real-world performance with AI simulation, fast ROI, and better conversation practice.
Infobip’s Ben Lewis on building deeper relationships with sports fans
Infobip VP of Marketing Ben Lewis on building deeper relationships with sports fans: fan-first channels, unified data, AI-powered engagement, and value exchange.
LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving…
Forrester’s Gina Bhawalkar on building great CX with an AI-enabled workflow
Forrester Principal Analyst Gina Bhawalkar on building great CX with an AI-enabled design workflow — keeping human judgment, design systems, and trust central.
Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
Today, we are at Forrester CX in New York City, and we’re going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn’t…
Salesforce’s Nitin Mangtani on how AI is evolving on-site search
Today, we’re going to talk about the evolution of on-site search. For years, it’s been a functional, yet often frustrating, utility for customers. But with advancements in AI, it’s transforming from a simple keyword-matching tool into a conversational discovery engine…
From PegaWorld: enGen’s Richard Rutkowski on moving agentic AI from theoretical to practical
Today, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about moving AI from a theoretical concept to a practical, value-driving reality. Specifically, we’ll explore: The transition from predictive AI to agentic…
Twilio’s Vanessa Thompson on moving to a unified view of your customers
Specifically, we’ll cover: Why traditional funnel metrics can obscure true customer intent and what to focus on instead. The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience. How context-aware AI is graduating from…
From PegaWorld: Unum CIO & CDO Shelia Anderson on AI-augmented enterprise modernization
oday, we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we’re going to talk about the immense challenge and opportunity of enterprise modernization. Specifically, we’ll cover: Translating a massive technology initiative into tangible improvements in the…
From PegaWorld: Pega’s Tara DeZao on marketing ROI with agentic AI
We’re told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed? Today we are at PegaWorld…