From MAICON: Robin Ross on making the shortlist when AI agents do the shopping
Robin Ross, Digital, Analytics and Loyalty Executive at Activate Insight, on how brands make the shortlist when a consumer’s AI agent does the shopping recorded live at MAICON.
Aampe CEO Paul Meinshausen on the control marketers never had: why personalization was always rules at scale
Paul Meinshausen, CEO of Aampe by MoEngage, on why marketer control was rules at scale, how to govern AI agents, and measuring AI per user.
Contentsquare’s Jean-Christophe Pitié on measuring CX when the visitor is an AI agent: an AI crawler is not a customer
Contentsquare CMO Jean-Christophe Pitié: measure AI crawlers, AI-referred shoppers and buying agents separately. AI referrals are just 0.45% of traffic.
Treasure AI’s Brenno Valerio on the right time to change martech: prove one or two workflows before you consolidate
Brenno Valerio, Head of Sales Americas at Treasure AI, on consolidating martech around customer data, CFO-proof POCs, and engagement-based pricing.
Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend
Treasure AI COO & CFO Dan Weirich on why finance is reining in AI spend, a $450K real-time report, and pricing where you pay only for delivered value.
Spotlight’s John Rockhold on influence orchestration: why earned authority now outweighs owned content
John Rockhold, VP of Market Engagement at Spotlight, on influence orchestration and why AI answers lean on analysts and peer reviews over vendor content.
Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand
Treasure AI co-founder and CEO Kaz Ohta on governing autonomous AI agents: start at zero permission, audit every action, and build on governed customer data.
Fibr AI CEO Ankur Goyal on your website’s second audience: getting AI agents to cite your brand correctly
Ankur Goyal, CEO and Co-Founder of Fibr AI, on AI agents as a website’s second audience and why being cited correctly now matters more than being cited.
Pega CFO and COO Ken Stillwell on AI budgets: the biggest cost is AI doing routine, rules-based work
Pega CFO and COO Ken Stillwell on financial discipline for enterprise AI: where spend is wasted, proxy measures for ROI, and when to shut a project down.
CMO Council’s Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic
Tom Kaneshige, Chief Content Officer at the CMO Council, on the Apex Martech Matrix: why overbuilt martech stacks underperform and alignment beats features.
Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign: why the launch button stays human
Braze Co-Founder & CTO Jon Hyman on Decisioning Studio Go, Agentic Standards and Operator Connect, and why Braze keeps a human on the campaign launch button.
Mixbook’s CEO Andrew Laffoon on designing for permanence at the speed of AI: why none of its customer messaging says AI
Mixbook CEO and co-founder Andrew Laffoon on why its customer messaging never says AI, how Story Mode keeps the user as author, and why NPS outranks speed.