The Agile Brand with Greg Kihlström

#810: Bynder’s Luke Roberts on brand and content governance in a 1:1 omnichannel world

Feb 9, 2026

Today, we’re going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can’t…

The Agile Brand with Greg Kihlström

#809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world

Feb 6, 2026

Today, we’re going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it’s delivering a sea of sameness where brand voice gets lost. We’ll explore how to…

Resident Expert

#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring

Feb 5, 2026

Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’…

The Agile Brand with Greg Kihlström

#807: AI21 Labs CMO Sharon Argov on navigating promise vs. reality with AI adoption

Feb 4, 2026

Today, we’re going to talk about the real tension that exists between the incredible promise of generative AI and the practical, often messy reality of enterprise adoption. We’ll explore how to bridge the gap between deeply technical products and the…

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

Feb 2, 2026

Today, we’re going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn’t just implementing a chatbot; it’s ensuring that technology actively solves problems…

#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption

#805: Omnissa CMO Renu Upadhyay on balancing AI innovation with org chart disruption

Jan 30, 2026

Today, we’re going to talk about a critical tension point in the modern enterprise: Marketing is moving at the speed of AI, adopting powerful, often low-code tools to drive results. But this speed creates new complexities and risks, disrupting traditional…

#804: GenLayer CEO Albert Castellana on AI’s accountability gap

#804: GenLayer CEO Albert Castellana on AI’s accountability gap

Jan 28, 2026

Today, we’re going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with autonomous AI agents, a critical question is being ignored: when an agent makes a biased, unethical,…

#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches

#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches

Jan 26, 2026

Today, we’re going to talk about the concept of an ‘agentic’ go-to-market platform, where AI doesn’t just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic,…

The Agile Brand with Greg Kihlström

#802: eTail’s Lena Moriarty on e-commerce in the year ahead

Jan 23, 2026

Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the…

The Agile Brand with Greg Kihlström

#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience

Jan 21, 2026

Today, we’re going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it’s using ChatGPT or Perplexity to search the web or with tools like OpenAI’s Atlas browser, we’re seeing a convergence of search,…

#800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts

#800: Five9 VP of CX Jenn Edwards on building great customer experience when behavior shifts

Jan 19, 2026

Today, we’re going to talk about decoding the often-conflicting signals consumers sent during the last holiday season. Five9 posted some of their findings in a report that we’ll link out to in the show notes. We’ll explore how deep-seated economic…

#799: ISM President Dave Simon on maximizing retail media network investments

#799: ISM President Dave Simon on maximizing retail media network investments

Jan 16, 2026

Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn’t quite translate. We’ll explore why…

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