Category: The Agile Brand with Greg Kihlström

Alexis Zheng, Chief Product and Technology Officer at G2, says most B2B buyers now arrive with a shortlist an AI helped build, so the vendor website is no longer where the decision gets shaped. The shortlist is built before the…

Pega AI Lab director Peter van der Putten on building governance into automated customer decisions, from next best action models to agentic workflows.

Usercentrics CEO Donna Dror: 52% of consumers will pay a 7% average premium for AI data transparency, and why consent rates now belong in the media plan.

Zscaler CMO Sunil Frida on governing marketing’s AI: why human judgment matters more as agents act at machine speed, and why CMOs and CISOs share trust.

Brandi AI CEO Leah Nurik on how AI assistants pick which vendors to name, why GEO needs PR and product marketing, and what to measure instead of rank.

Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on building the Raise Health movement with 100,000 employees, Netflix series as brand channel, and measuring it.

iCIMS CMO Jody Kaminsky on rebranding a hiring platform around AI: 500 taglines, hundreds of buyer interviews, and a tagline that says who it’s not for.

Jay Lee, Chief Marketing and Growth Officer at Five9, on why the contact center decides your brand, a verified resolution rate to replace handle time, and Humantic service.

Revvim CEO Matt LeBaron on trapped capital in Google Ads: why uncontested auctions still carry per-bidder minimum bids, and how agentic bidding cuts branded CPCs to a penny.

System1’s Andrew Tindall on The Creative Dividend: creativity plus media explains ~60% of campaign outcomes, the cost of dull, and how to make the case to a CFO.

CommerceIQ CEO Rahul Shah on why discoverability replaced shelf position in retail, and why retail media and product content now have to run as one system.

Kyla Malone, Director of Marketing at IDT, on keeping BOSS Revolution customers’ trust from calling to money transfer with Braze, Amplitude, and AI.