Category: The Agile Brand with Greg Kihlström

Dataiku CMO Mark Abramowitz on proving AI value instead of selling vision, marketing’s shift to pipeline and revenue, and governing agents at enterprise scale.

NiCE CTO Kevin Lee on why AI pilots stall before production, governing agents proportionately, and when deterministic AI beats an expensive frontier model.

Big Spaceship CEO Taryn Crouthers on where AI belongs in creative work, where human judgment can’t be delegated, AI addendums, and pricing beyond time and materials.

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.

Eikona co-founder and CEO Nir Weingarten explains why A/B testing fails on scale, depth, and bias — and how reinforcement learning replaces it in lifecycle marketing.

Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.

Adobe CMO Enterprise Rachel Thornton on treating AI agents as an audience: LLM brand visibility, agent-readable content, and closing the AI skilling gap.

Taelor founder and CEO Anya Cheng on how AI styling, rental feedback data, and proprietary signals help fashion brands cut unsold inventory and waste.

Cyara CEO Sushil Kumar on why agentic AI voice bots fail in CX: the 5% problem, compliance risk hidden behind containment rate, and testing with a rubric.

Georgia-Pacific’s Jason Ippen on why brand distinctiveness beats novelty when AI favors sameness, and how human judgment guides machine-speed creative work.

Bob Regular, CEO of Infolinks Media, on why the shortest supply path isn’t the best one, what makes a “primary impression,” and how contextual signal replaces deprecating deterministic data.

MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.