#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch
Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could…
#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires…
#697: Building the total experience for customers with AJ Joplin, Forrester
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake?…
#696: The network effect on CX of AI plus employees with Jay Pattisall, Forrester
Agility isn’t about adding more tech; it’s about multiplying human impact. Today we’re exploring the network effect of AI and…
#695: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot
If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business…
#694: What’s your plan for Q5 this year, with Xavier de Baillenx from Ramdam
While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January,…
#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory
In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only…
#692: The lifetime value of milliseconds in the customer experience with Jaxon Repp, Harper
If you could speed up every digital interaction your customers have with your brand by a full second, what would…
#691: Gaining agility and results with composable CMS, with Mark Wheeler from Storyblok
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish…
#690: Focusing on long-term customer value using next best action with Tine Van Calster, Telenet
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about…
#689: Building a culture of agility with Eugenie Lamprecht, Reka
Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today…
#688: Building a Customer Brain and how it benefits customers and the business with Christian Nelissen, National Australia Bank
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about…