Category: The Agile Brand with Greg Kihlström

We spend a lot of time asking how brands can be memorable. We spend almost none asking what happens when the memory is the product. Agility gets talked about as …

John Rockhold, VP Market Engagement at Spotlight, on why LLMs cite Gartner Peer Insights over analysts and how analyst relations becomes influence orchestration.

SAS’s Jonathan Moran on experience debt: how fragmented data and manual workarounds break customer journeys at peak demand, and what to measure instead.

Salesforce EVP Taksina Eammano on why field service AI succeeds or stalls with the technician: data access gaps, first-time fix rate, and measuring AI ROI.

TransUnion EVP Matt Spiegel on why only 13% of marketers have fully scaled AI: fragmented data, siloed teams, and ROI measured in time saved, not growth.

Office Beacon CEO Pranav Dalal on structuring a marketing team: strategic thinkers in-house, execution distributed, and a gated human layer over AI output.

Spotlight VP Deena Zenyk on customer advocacy when AI builds the B2B shortlist: influence orchestration, the DNA framework, and measuring AEO impact.

Airstream CMO Mollie Hansen and Nomadics’ Chris Pendl on running Camp Airstream as a revenue-generating product: sell-through, NPS north of 70, and camp hosts.

Peter Giordano, GM of Platform & Growth Services at DoorDash Ads, on commerce media as full-funnel media, AAM-verified incrementality, and where AI actually decides.

Katie Allison, Senior Manager of Research and Insights at TrustRadius, on why 63% of B2B buyers use AI but trust in its answers has stopped rising.

Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see consistent product data, how GEO differs from SEO, and where brand lives in agentic commerce.

Linnworks CMO Hilary Smith on why AI’s biggest retail investment is moving into inventory, fulfillment and order management — and what peak season really tests.