ISM’s Paul Brenner and IAB’s Collin Colburn on in-store retail media measurement: the barrier to scale is alignment, not technology
ISM’s Paul Brenner and IAB’s Collin Colburn on why in-store retail media stalls on misaligned scorecards, not tech — and what shopper purchase rate fixes.
AdRoll’s Alison Clark on connecting CTV to an omnichannel approach
AdRoll GTM strategy lead Alison Clark on running CTV as a performance channel: outcome measurement, account-level targeting, and real-time optimization.
OX’s Jenna Kennedy and Guy Gunter Home’s William Webster on B2B and B2C in one storefront: B2B is built into Shopify Plus, real-time pricing and inventory weren’t
Jenna Kennedy of Office of Experience and William Webster of Guy Gunter Home on running trade and consumer commerce on a single Shopify Plus storefront.
Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms
In this episode Rafael “Rafa” Flores, Chief Product and Growth Officer at Treasure AI, explains why a company that spent close to fifteen years building customer data infrastructure rebranded from …
CareFirst CMO Mack McGee on building the total experience across customers and employees
CareFirst CMO Mack McGee on how Forrester’s top-ranked insurer for Total Experience replaced NPS-only measurement with an operational experience scorecard.
Front’s Kevin Yang on maximizing both speed and coordination
Front Director of AI Kevin Yang on the coordination tax: 700+ ops leaders surveyed, three hours spent coordinating for every hour actually solving customer problems.
From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption
Dataiku CMO Mark Abramowitz on proving AI value instead of selling vision, marketing’s shift to pipeline and revenue, and governing agents at enterprise scale.
NiCE CTO Kevin Lee on moving from AI pilot to production
NiCE CTO Kevin Lee on why AI pilots stall before production, governing agents proportionately, and when deterministic AI beats an expensive frontier model.
From Ai4: Big Spaceship’s CEO Taryn Crouthers on prioritizing human judgment while moving fast
Big Spaceship CEO Taryn Crouthers on where AI belongs in creative work, where human judgment can’t be delegated, AI addendums, and pricing beyond time and materials.
From Ai4: Coca-Cola FEMSA’s Jose Martinez on balancing continuous improvement and CX consistency
Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, on getting to one usable version of the truth across 15 countries — and selling data governance to the board.
Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better
Eikona co-founder and CEO Nir Weingarten explains why A/B testing fails on scale, depth, and bias — and how reinforcement learning replaces it in lifecycle marketing.
Thryv’s Patricia Rollins on what enterprise leaders can learn from small business
Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.