While we usually talk specifically about an amazing platform feature on this show, today we’re going to do something a little different. The platform we’re featuring is still amazing, but instead of a feature, we’re going to talk about a unique approach to a marketing campaign.
Welcome to One Amazing About Treasure Data, and their campaign that ran during Adobe Summit in March 2025. Today we’re talking with Mark Tack, CMO at Treasure Data and we are going to be talking about their Treasure Data CDP Trade-Up program campaign with us today.
Watch the Episode
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing With Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
About Treasure Data
Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.
Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit www.treasuredata.com to learn more.
Resources
Treasure Data: www.treasuredata.com
The One Amazing Thing with Greg Kihlström website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes One Amazing Thing About… with Greg Kihlström, a show that puts the spotlight on the latest and greatest MarTech products and platforms by showcasing one feature that makes them… amazing.
