Clarivoy, the trusted leader in multi-touch attribution and advanced identity resolution, is teaming up with Treasure Data, the leading AI-powered customer data platform (CDP), to redefine how dealerships harness the power of customer data to drive revenue growth. Together, this partnership promises to deliver an industry-first solution that enables dealerships to consolidate, clean, and activate customer data to power higher engagement and conversion rates.
This groundbreaking collaboration will be unveiled at the National Automobile Dealers Association (NADA) 2025 Show, where it will showcase how the convergence of advanced analytics, cutting-edge CDP technology, and a customer-first dealership mindset can transform the automotive retail landscape.
A Partnership Driving Unprecedented Results
This partnership combines the best of each organization’s expertise:
- Clarivoy brings its market-leading attribution models and identity resolution capabilities to unify and activate customer data across marketing channels.
- Treasure Data provides an enterprise-grade CDP renowned for its ability to seamlessly unify and enrich online and offline customer data to power personalized customer experiences across marketing, sales, and service.
DGDG: Customer-Centric Retailing Powered by a CDP
Del Grande Dealer Group (DGDG), one of the most innovative dealership groups in the United States, is among the first to adopt this next-generation solution from Clarivoy and Treasure Data that delivers personalized marketing and exceptional customer experiences. “With this partnership, we’re unlocking insights and opportunities that the rest of the industry hasn’t even dreamed of,” said Nathan Hollenbeck, Vice President of Marketing at DGDG. “I’ll be able to execute significantly more effective, data-driven campaigns, enabling us to engage shoppers in a way that’s both strategic and impactful.”
How It Works
- Data Consolidation: Clarivoy integrates customer information from dealer websites, CRMs, and Dealer Management Systems (DMS), creating unified customer profiles in Treasure Data CDP.
- Identity Resolution: Clarivoy’s proprietary tools connect fragmented customer touchpoints, turning messy, incomplete data into actionable insights.
- Activation and Measurement: Using these insights, DGDG and other dealers can launch highly personalized marketing campaigns informed by Clarivoy’s advanced attribution capabilities, ensuring every dollar spent delivers measurable ROI.
The result? A 360-degree view of the customer, enabling dealers to reach shoppers at every stage of the buying journey and track their paths to purchase.
Unmatched Capabilities
This collaboration builds on Treasure Data’s proven success in the Tier 1 automotive sector with customers such as Honda, Hyundai, Mitsubishi, Nissan, Stellantis, and Subaru. “We’ve helped OEMs like Subaru achieve a 14.5x increase in advertising efficiency, and now we’re extending that technology and expertise to dealerships across the U.S.,” said Kaz Ohta, CEO and co-founder of Treasure Data, which is the only independent CDP named a Leader across Forrester, Gartner, and IDC evaluations. “Treasure Data and Clarivoy together form a powerful combination for Tier 3 dealers to harness data to drive revenue growth.”
Clarivoy’s CEO and Founder, Steve White, echoed this sentiment: “Our mission has always been to empower dealerships to thrive in a competitive market. Partnering with Treasure Data allowed us to deliver a transformative solution for DGDG that simplifies data management and enhances marketing precision.”
