B2B Agility™ with Greg Kihlström Podcast
Now the top-ranked B2B Marketing Podcast on Apple Podcasts
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Looking at the factors that drive business innovation and growth
From the creators and host of the award-winning The Agile Brand™ with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results.
The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Host: Greg Kihlström
Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 25 Marketing podcast on Apple, and now in its 5th year with 400+ episodes and millions of downloads.
The B2B Agility™ podcast is presented by The Agile Brand and produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
Articles & Podcast Episodes
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S1 | 10: Thriving among change with Steve Blum, Autodesk
Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk.
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The unique role of personalization in B2B marketing
Personalization in B2B marketing is a powerful tool that can help businesses connect with their target audience on a deeper level. It involves tailoring marketing strategies and messages to individual customers or target audiences, based on their unique preferences, interests, and behaviors. This approach allows B2B brands to create more engaging and inspiring stories that…
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Building trust in a B2B setting with customer stories
Customer stories build trust by providing real-life examples of successful outcomes and experiences that previous customers have had with a product or service. In today’s B2B environment, trust is at an all-time low among buyers, with many being skeptical of vendors and their claims. This lack of trust can be attributed to various factors, such…
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S1 | 9: Building incentivization that performs with Arnab Mishra, Xactly
New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes. Today we’re…