I’m excited to bring you the first in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere.
Today we’re going to talk about an interesting idea that Contrast & Co. applies to their branding: What makes you different is what makes you. We’re going to talk about what this means, and how brands that apply this idea create a memorable and valuable experience for their customers.
To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder and Chief Creative Officer at Contrast & Co.
RESOURCES
Contrast & Co. website: https://www.contrastandco.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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