If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice?
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy.
Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when consumers have more choices, higher expectations, and less patience.
To help me discuss this topic, I’d like to welcome Raj De Datta, CEO and Co-Founder of Bloomreach.
About Raj De Datta
Raj De Datta is Co-Founder and CEO of Bloomreach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail Ecommerce in the US and the UK. Raj is a multiple-time entrepreneur. Raj is also the bestselling author of “The Digital Seeker” – a playbook for digital teams to win big.
Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing, and was on the founding team of telecom company FirstMark Communications. Raj also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, the Board of RepresentUs, a bipartisan organization focused on democracy reform, and is a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 start-ups.
Resources
Bloomreach: https://www.bloomreach.com https://www.bloomreach.com
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Get the Bloomreach report: https://www.bloomreach.com/en/winning-playbook-for-loyalty
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