If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace?
Agility requires a shared understanding that’s more than a set of rules; it’s a way of thinking that allows teams to make consistent decisions, even when they’re not in the same room.
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking.
To help me discuss this topic, I’d like to welcome, Jenna Kennedy from The Office of Experience and Chris Taylor from DDN. Jenna and Chris, welcome to the show!
About Jenna Kennedy and Chris Taylor
Jenna Kennedy: https://www.linkedin.com/in/jennabkennedy/
Chris Taylor: https://www.linkedin.com/in/chris-taylor-3961b277/
Resources
The Office of Experience and DDN: https://www.officeofexperience.com
This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.
Learn more at https://www.officeofexperience.com
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