First President for iSpot to Help Usher in Next Phase of Innovation and Growth
BELLEVUE, WA – October 29, 2025 — iSpot, the leading cross-platform TV ad measurement company, today announced the appointment of Julie Van Ullen as its new President and Chief Revenue Officer. The strategic hire marks a significant step for iSpot as it continues to scale, transform and strengthen its position as the best independent source of truth for brands and publishers in the fragmented video ad market.
Van Ullen brings a wealth of experience to iSpot’s ranks. She is a seasoned industry leader with a distinguished career focused on helping global brands, media companies, and premium platforms leverage advertising and technology to achieve measurable outcomes and drive deeper engagement with consumers.
Reporting to CEO and Founder Sean Muller, Van Ullen will oversee a comprehensive range of functions critical to organizational growth — including overseeing sales, marketing and customer success, driving media partnerships and business development, and leading client-focused data science teams.
“Julie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem,” said Muller. “She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising — and the kind of passion and energy required to drive success.”
Prior to joining iSpot, Van Ullen served as Chief Revenue Officer at Rakuten Rewards, where she was instrumental in leading the organization. During her tenure Van Ullen’s guidance helped drive 135% revenue growth for the eCommerce loyalty giant. Her leadership also had an immediate and measurable impact on the successful rollout of new advertising solutions, the integration of advanced measurement and data capabilities, as well as the scaling of strategic partnerships with brands, agencies, and platforms. Prior to her role at Rakuten, she held key buy- and sell-side leadership positions at FreeWheel and OpenX during periods of explosive growth.
Van Ullen’s leadership comes at a crucial time for iSpot as it unlocks further its’ treasure-trove of proprietary data and actionable insights that drive efficiency and effectiveness for both brands and media partners.
“I’m beyond thrilled to join this talented team and to work with America’s leading brands, publishers, and platforms,” said Van Ullen. “iSpot ushered in a new era of speed, transparency, and performance for the TV marketplace and is such a critical decisioning flywheel for marketers across the entire advertising journey – from creative to audience measurement to outcomes – as a way to more directly drive ROI. The modern marketer needs actionable clarity of media performance and iSpot is a crucial ‘must have’ in that regard.”
Beyond her corporate achievements, Van Ullen has long been an influential voice in the advertising industry, notably through her work with the IAB as a member of the board of directors. In this capacity, she has played a vital role in shaping the standards for advertising measurement and efficacy.
About iSpot
iSpot is a cross-platform TV and video measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency to TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.
