#704: Delivering personalization at scale with Yaniv Navot, Mastercard

Agile Brand Guide on July 13, 2025

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale?

Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.
Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization.

To help me discuss this topic, I’d like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard.

About Yaniv Navot

Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company’s rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot.

Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/

Resources

Mastercard: https://www.mastercard.com https://www.mastercard.com

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Expert Mode: Why Inventory Is the Real CX Problem—and AI Might Be the Fix

Agile Brand Guide on July 13, 2025

Marketers spend millions perfecting pre-purchase experiences—polished campaigns, seamless checkouts, personalized offers. But Riikka Söderlund has a blunt message: if your inventory strategy isn’t just as polished, none of it matters. As Chief Operating Officer at Katana Cloud Inventory, she sees daily how post-purchase chaos—delays, stockouts, and returns—undermines even the most sophisticated brand strategies.

#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

Agile Brand Guide on July 10, 2025

Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.
Today we’re going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or without cookies.

To help me discuss this topic, I’d like to welcome Jaysen Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House.

The Loyalty Paradox—Why Helping Customers Spend Less Increases Their Lifetime Value

Agile Brand Guide on July 10, 2025

Marketing leaders talk a big game about “customer-centricity,” but too often that phrase is code for “sell harder with friendlier emojis.” In Belgium’s hyper-competitive telco market, Telenet turned that trope on its head. Instead of nudging customers to upgrade, the company built a program that sometimes recommends downgrades—on purpose. The result? More loyalty, stronger brand affinity, and an unexpected boost to digital engagement.

#702: What it takes to keep customers loyal with Anna Convery, Verint

Agile Brand Guide on July 9, 2025

Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind.

Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, and the thin line between keeping and losing a customer.

To help me discuss this topic, I’d like to welcome Anna Convery, Chief Marketing Officer at Verint.

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