Embracing artificial intelligence for more scalable marketing

The role of Chief Marketing Officers (CMOs) is undergoing a significant transformation. With the rise of artificial intelligence (AI) technology, CMOs have a unique opportunity to leverage AI for scalable marketing strategies that drive business growth and success. This podcast discussion sheds light on the potential impact of AI on marketing and the essential steps that CMOs need to take to embrace this technology for their organizations.

The importance of listening to customers authentically

In the podcast episode, Fred Reichheld discusses the importance of listening to customers authentically in order to gather honest and constructive feedback. He explains that traditional methods of collecting customer data, such as surveys, may not always provide accurate insights as customers may not feel comfortable providing negative feedback, especially if it is linked to bonuses or incentives.

Better marketing outcomes rely on better data

Good data drives better outcomes. This statement holds true in various industries, including digital advertising. In today’s competitive environments, where data is abundant and easily accessible, advertisers have the opportunity to leverage this information to enhance their advertising strategies and ultimately achieve better results.

TrueDialog Introduces TrueDelivery SMS Deliverability Scoring Tool for Business Texting

TrueDialog, a leading provider of enterprise-grade SMS text messaging solutions, introduces TrueDelivery, a groundbreaking SMS deliverability alerting tool that uses AI and machine learning (ML) to increase the success rate of vendor’s SMS campaigns and ensure messages do not get erroneously flagged by carriers’ spam filters. Initial results with beta customers have reduced false positives by a remarkable 50-80%, improving engagement and campaign performance.

S1 | 85: The Science of Brand Love

What makes brands like Apple and Nike not just recognized, but truly loved.

Dr. Ahuvia’s book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as a “best business book.” He conducted the first scientific studies of brand love some 30 years ago and continues to lead research on this topic. His research on dating sites led to an appearance on the Oprah Winfrey show.

On this episode of 🎙🎙🎙The Delighted Customers Podcast we explore the science behind “brand love” and strategies companies can use to drive customer advocacy.