Exploring the MarTech & CX Landscape
Leaders need to embrace the importance of data and collaboration in the modern workplace. Greg Welch from Spencer Stuart emphasizes that marketers need to be “digital natives” who understand new technology and can effectively manage dashboards.
From a brand perspective, learning and development play a significant role in attracting and retaining talent and improving the employee experience.
Two books in The Agile Brand Guide series by Greg Kihlström were featured in Thinkers360’s “50 Books to Read in 2024” list. This listed The Agile Brand Guide: Marketing, Measurement, & Analytics, and The Agile Brand Guide: Generative AI.
By incorporating sustainability into their brand story, brands can not only benefit from encouraging customers to replace or upgrade their products but also demonstrate their commitment to protecting the planet.
In the tug-of-war between innovation and leadership, agility in adapting skills is quickly emerging as the hidden ace in the quest for market dominance. Do you have what it takes to be a leader in today’s highly competitive marketplace? Do you want to know what it takes? Brand the Change had the unique opportunity to sit down with one of the world’s leading search firms to speak with Partner Greg Welch about the needed superpowers for today’s emerging leaders. Today’s top experts need to understand competitive threats, exemplify data wizardly, have a great vision and be someone others want to follow. Greg shares this and so much more. Anyone looking to get an inside edge on positioning themselves ahead of the pact, this is a must listen to episode.
There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world.
Real-time data enrichment for insights is a powerful tool that allows companies to gather and analyze customer feedback in a more efficient and accurate manner. This process involves the use of artificial intelligence (AI) to extract valuable information from various sources, such as chat transcripts, survey responses, and customer reviews, and enrich it with contextual data.
Workflow automation, robotic process automation (RPA), and artificial intelligence (AI) tools are becoming essential for businesses. In recent years, there has been a significant shift towards automation and the use of artificial intelligence in various industries.
A company culture of self-awareness and growth refers to a work environment where individuals have a deep understanding of their strengths, weaknesses, and how they are perceived by their teammates.
Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization.
