Exploring the MarTech & CX Landscape
The landscape of market research is undergoing a significant transformation, driven by advancements in artificial intelligence. Research from Qualtrics shows senior marketing and CX leaders are increasingly recognizing AI’s capacity to deliver competitive advantages, with 94% acknowledging its strategic importance.
Addition of Hannaford to the Platform Completes Multi-Year Rollout, Advancing Omnichannel Growth and Enhancing Customer Experience
Founded by design leaders behind Apple, DoorDash, Nike, Netflix, and Instagram, Obello empowers teams to produce always-on-brand creative at speed and scale.
Amperity, the leading AI-powered Customer Data Cloud for consumer brands, today announced Amperity for Hotels and Amperity for Airlines – purpose-built solutions that turn fragmented guest data into real-time personalized experiences. These solutions help travel brands anticipate traveler needs at every stage of the journey, strengthening loyalty and increasing direct revenue.
Bloomreach, the agentic platform for personalization, today introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions.
Today, we’re going to talk about the transformative potential of AI-powered shopping and the significant implications it has for brands, retailers, and the entire supply chain. To help me discuss this topic, I’d like to welcome Eugene Amigud, Chief Innovation Officer at Infios.
New feature ensures video content is visible to ChatGPT and other AI-powered search tools, giving brands a competitive edge as search evolves
The public relations landscape is in constant flux, a dynamic environment further accelerated by the advent of widespread adoption of artificial intelligence. For enterprise marketing leaders, understanding the ethical considerations, opportunities, and evolving dynamics of PR in the age of artificial inteligence (AI) is paramount.
How do new market players manage to shape public perception with fewer resources than their established competitors? A new UNICEPTA study shows that challenger brands are increasingly gaining visibility through purpose and community-driven effects—at a time when trust and relevance matter more than sheer reach. The findings reveal how these new entrants are reshaping public discourse: brands that take a stand and engage with socially relevant issues get heard, even without dominating the media landscape.
Today, we’re going to talk about the strategic decisions that underpin the AI revolution. It’s not just about the technology itself, but about the crucial choices leaders make around how to finance innovation, how to structure teams, and how to stay ahead of the curve on what’s actually possible versus what’s just hype.
To help me discuss this topic, I’d like to welcome, Arto Minasyan, Co-Founder & President at Krisp.ai.
