#674: The continued evolution of e-commerce with Eitan Koter, Vimmi

Agile Brand Guide on May 8, 2025

With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies becoming obsolete?

Today, we’re joined by Eitan Koter, Co-Founder and Co-CEO of Vimmi, a shoppable video SaaS company revolutionizing e-commerce. Eitan is also the host of the “eCom Pulse” podcast, where he shares insights from over two decades of experience in startups, public companies, and even a NASDAQ IPO. His deep understanding of e-commerce, technology, and entrepreneurship makes him the perfect guest to discuss how these worlds are converging to reshape the online shopping experience.

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company providing multi-channel shoppable video and live shopping solutions to brands and retailers. With two decades of experience in startups and public companies, including a NASDAQ IPO, Eitan is a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. He frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce.

RESOURCES
Vimmi: https://www.vimmi.net
Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands
Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit http://www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand
Don’t Miss MAICON 2025, October 14-16 in Cleveland – the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
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