Author: Agile Brand Guide

The cost of challenging a questionable fee is falling as consumers turn to AI for help with complaints. New Use.AI research suggests the consequences extend beyond individual refunds, with sharp differences in which disputes succeed.

As recent Salesforce research shows, with 95% of organizations adopting AI while 66% report increased mobile worker turnover, this is not a hypothetical problem. It’s a quiet crisis unfolding at doorsteps everywhere.

The Holiday Edit, a study conducted by The Harris Poll in October 2026, surveying 1906 holiday shoppers across the United States, reveals that while consumers are keen to maintain festive traditions, they are actively “editing” their spending, shopping formats, and efforts to achieve this.

Martech news for November 12, 2026: Genpact finds 79% of enterprises run AI agents and 15% tie AI spend to P&L; Brian Halligan returns as HubSpot CEO.

Joe Cicman, principal analyst at Forrester, on vibe coding vs. SaaS: build for one-person problems, buy the CDP and CRM, and steward what AI creates.

As AI takes over more bidding, budget allocation and campaign optimization, companies can remove hours of repetitive work. AI can also remove the critical experiences that build employee expertise. The savings appear immediately. The consequences for talent development may take years to become visible.

Yamini Rangan steps down after five years as chief executive. Halligan says he will rebuild the company’s product, go-to-market and culture around AI.

alidity’s Winter 2026-2027 Marketer Survey, a recent survey of over 250 US-based marketers reveals that while investments are growing, particularly in AI, the focus has unequivocally shifted from mere efficiency gains to measurable revenue impact.

Shift’s second annual State of Browsing Report finds 68% have used AI instead of traditional search, yet 64% prefer a browser that puts them in control

Marketers can connect the tools and business context they already rely on, through prebuilt connectors or any Model Context Protocol (MCP) server, and run the campaigns they never had time to build