Author: Agile Brand Guide

Salesforce has introduced Agentforce Help Agent, a pre-packaged autonomous service agent that the company is pairing with an outcome-based pricing model: if the agent doesn’t resolve a customer issue on its own, the interaction is free. The announcement signals a notable shift in how AI customer service is sold,…

Yesterday’s wave of martech and AI news tells a story that is more complicated, and more consequential, than the vendor headlines suggest. The sheer volume of AI product launches (30+ in a single day) reflects an industry in a feature arms race, not a maturity phase. For Chief Marketing…

New all-in-one platform combines AI-driven search, personalization, merchandising, product feed management, and AI assistants to help brands connect the right shoppers to the right products across every channel

Today, we are here at CRMC 2026 in Frisco Texas, and we’re going to talk about: Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue. Separating the hype from reality to identify where AI is delivering tangible results in marketing right now. Rethinking your operating model—what…

The throughline this week is the graduation of AI from a personal accelerant into the operating layer of the marketing function itself—and the stubborn, decisive role humans keep playing in making that shift actually work. Across them, the same refrain surfaces: keep a human in the loop, measure outcomes…

Twilio has made Data Residency for SMS in the European Union generally available, allowing organizations to process and store personal data tied to text messaging—specifically end-user phone numbers and message bodies—locally within the EU, all the way to what the company calls the supplier edge.

The strategic partnership will leverage Madhive’s local-first DSP to deliver smarter outcomes for advertisers across channels and premium inventory environments, including political

Adobe announced the general availability of Adobe CX Enterprise Coworker, an outcomes-based agentic AI solution that will empower businesses to move beyond AI experimentation into value realization.

Mendo, the French startup that helps enterprises adopt generative and agentic AI, has announced a €12 million Series A. Following an earlier €3.5M seed round in October 2024, this fresh injection of capital — led by Ventech and Educapital, joined by Tomcat and OVNI — will allow the Paris-based…

Yesterday delivered a concentrated wave of announcements that, taken together, reveal a structural shift in how marketing technology is being architected, and it demands more than a vendor checklist from Chief Marketing Officers (CMOs). The through-line across every major release is the same uncomfortable truth: the AI layer is…