Author: Agile Brand Guide

Hilary Smith, the CMO of Linnworks, whose career at the intersection of e-commerce, data, and automation provides a uniquely clear-eyed view of this challenge. Her perspective is a necessary one for any marketing leader who wants to ensure the promises they make in their campaigns can actually be kept…

CommerceIQ CEO Rahul Shah on why discoverability replaced shelf position in retail, and why retail media and product content now have to run as one system.

BrainTrust Partners CEO Tim Hayden argues AI ROI is a retention question. What CMOs should put on the budget line, and how to test data readiness in a week.

Welcome to One Amazing About Aampe by MoEngage. Today we’re talking with ZachDorner, Lead – Solutions Consulting and he will be sharing one amazing thing about their platform with us today.

Today, we’re going to talk about brand transformation. Specifically, what happens when your market, driven by forces like AI, evolves faster than your brand name. We’ll get into the strategic thinking behind repositioning a successful company, not just for today’s customers, but for the one that’s rapidly taking shape…

Kyla Malone, Director of Marketing at IDT, on keeping BOSS Revolution customers’ trust from calling to money transfer with Braze, Amplitude, and AI.

Mitel’s Andrew Black on why AI review means fixing the skill, not the draft — and why judgment about what not to build is the skill worth hiring for.

The Cyber Five period—Thanksgiving through Cyber Monday—represents a critical window for retail and e-commerce brands, often viewed as the peak of holiday sales activity. However, new research from Acoustic’s 2026 Cyber Five Gap Report reveals a significant disconnect between marketer strategies and actual shopper behavior, leading to missed revenue…

Robin Ross, Digital, Analytics and Loyalty Executive at Activate Insight, on how brands make the shortlist when a consumer’s AI agent does the shopping recorded live at MAICON.

LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.