My Courses
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Expert Mode: Why Milliseconds Matter—And How Performance Drives Loyalty
Digital agility is often associated with sweeping transformation—new platforms, new features, and reorgs aimed at unlocking growth. But for Jaxon Repp, Field CTO at Harper, the real secret lies in milliseconds. In the world of digital experience, speed isn’t just nice to have. It’s a competitive weapon.
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Expert Mode: Marketers, Take Back the CMS—How Composability and AI Are Changing the Game
Marketers have never had more data, more tools, or more pressure to move fast. And yet, most are still waiting days—sometimes weeks—to publish a web update, launch a campaign, or fix a typo. Why? Because the CMS they depend on is a legacy system built for a slower, simpler digital world.
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Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5
The holiday season may feel like it ends with a bang on December 25, but for savvy marketers, the real fireworks begin on December 26. While most brands pack up their campaigns and coast through the New Year, a small but growing group of marketers have identified Q5—a quiet but potent window between Christmas and…
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#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch
Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology? Joining me today is Narek Vardanyan, CEO of Prelaunch.com,…
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#142 Leadership Blind Spots and How to Avoid Them
What if the key to sustainable business growth isn’t just about generating new leads, but about truly understanding and retaining your existing customers? Are you aware of the invisible forces sabotaging your efforts to create a loyal customer…
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Martech: Your ecommerce calendar just got a year-round makeover
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
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Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage to embed agility so deeply into their operating model that it becomes second nature. Reka, an AI startup developing leading-edge multimodal generative models, has made that a foundational part of how they operate—and they’ve done it with a lean, remote…
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#14: From Fear to Financial Freedom- Five Steps To Learn How to Leverage Real Estate Investing
In this power-packed episode of *Worth Knowing*, Brooke Ceballos-Pinero and Shirley Baez reveal how they turned fear into fuel, transforming from intimidated beginners to seasoned real estate investors. They share how education and grit helped them…
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#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust. Today we’re talking about staying customer-first in the race…
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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales….
