• ROI of Personalized Experiences

    ROI of Personalized Experiences

    Customers want increasingly personalized content, offers, and experiences, but brands are often challenging in determining how to do this in an effective way that meets both customer and business needs. This course looks at how to measure and determine ROI from personalization efforts.

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  • Introduction to Customer Data Platforms

    Planning, evaluating ,and implementing a CDP for Marketers. This course, created by Agile Brand founder and marketing technology thought leader Greg Kihlström covers everything you need to understand about customer data platforms to get started with an evaluation and implementation at your own company.

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