My Courses
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#12: From Ivy League to Inmate (Part 1): Rashmi Airan’s Journey of Resilience
In this powerful episode of “Worth Knowing,” we explore the remarkable story of Rashmi Airan, a former Ivy League attorney who became Inmate 05121104. For six long months in federal prison, Rashmi faced the harsh realities of incarceration, but it was…
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#685: Using AI in UX research, design, and testing with Jason Bowman, The Office of Experience
So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this…
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Technical Debt Stifling Path to AI Adoption for Global Enterprises, Says Research
Technical debt and an over-reliance on outdated legacy systems and applications is blocking enterprise adoption of more innovative technologies like artificial intelligence (AI), according to new research from Pegasystems Inc. (NASDAQ: PEGA), the Enterprise Transformation Company™. The study, conducted with research firm Savanta, was unveiled at PegaWorld®, the company’s annual conference in Las Vegas. It…
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Zappi and VaynerMedia Unveil 2025 State of Creative Effectiveness Report, Benchmarking the Real Performance of Advertising Today
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a global integrated creative and media agency. The State of Creative Effectiveness is an extensive evaluation of the advertising industry based on real consumer feedback.
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Treasure Data Launches AI Suites to Supercharge Customer Experiences and Transform Teams into “Superhumans”
Treasure Data today at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data’s vision, which combines the power of agentic AI with the privacy, trust, and scale of Treasure…
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Unmasking AI’s Impact: How Over-Reliance Can Destroy Brand Identity
Marketing has entered a new AI-powered era—one where audiences can no longer distinguish between human-created content from the latest algorithm. With 77% of CMO’s incorporating generative AI into their copywriting, campaigns and creative processes, it’s clear artificial intelligence is quickly reshaping how brands communicate.
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New Pega Infinity Agentic AI Features Elevate Enterprise App Development from Concept to Completion
Pega Infinity strategically infuses AI into learning, design, integration, UX, and testing – reducing workloads and democratizing the creation of enterprise grade applications that align with an organization’s best practices.
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#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane
Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is…
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Research finds AI, modern UX and intuitive design are key to making marketers happier when using technology (Storyblok)
Sago and IVP Research Labs conducted a global study of marketing professionals who have experience using legacy content management systems. 30 individuals participated in an in-depth analysis of their experience using headless CMS Storyblok. The purpose of the study was to explore the emotional reaction of individuals as they undertook routine tasks on Storyblok and…
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Pega Agentic Process Fabric Reliably Orchestrates End-to-End AI Automation
Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today at PegaWorld® introduced Pega Agentic Process Fabric™, a breakthrough service that orchestrates all AI agents and systems across an open agentic network for more reliable and accurate automation. By extending the Pega Process Fabric® architecture, Pega Agentic Process Fabric enables agents, apps, systems, and data to…
