My Courses
-
63: #63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems
Part 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, and data’s role in a content…
-
62: #62 Culture, Values and the Employee Experience with David Rodriguez, Marriott International
Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and customers, experience becomes a differentiating point. Brands that don’t put their employees…
-
61: #61 Orchestration and Customer Experience with Tim Claytor, Kitewheel
A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnerships at Kitewheel.
-
60: #60 Technology & Customer Experience with Charlie Oliver, Tech 2025
I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and many others promise better data, better access, and better ways of reaching customers. But what…
-
59: #59 The Customer Journey and the Modern Restaurant Experience with Sherif Mityas, TGI Fridays
I’m joined by Sherif Mityas, Chief Experience Officer at TGI Fridays. Today we’re going to talk about the customer journey and the modern restaurant experience. Personalization, automation and customer journey orchestration are playing a larger role…
-
58: #58 Maintaining a Strong Company Culture Amidst Growth
A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO.
-
57: #57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark
I’m joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential and existing employees.
-
56: #56 The Agile Consumer
In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As consumers have more choice, options, and agency to make purchasing decisions, their power increases in the…
-
55: #55 Cutting Through the Clutter
It’s important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of continual disruption because it finds a way to meaningfully connect with people. That doesn’t mean…
-
54: #54 Agile Brands and Society
I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage with our audiences on a…
