My Courses
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Expert Mode: Rethinking Customer Experience in the Age of AI
The rapid adoption of generative AI is transforming the customer experience landscape in profound ways. We’re moving beyond simply automating tasks and entering a new era where AI-powered interfaces adapt to individual needs, creating seamless and personalized interactions.
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Silence Is Surrender: How Playing It Safe Hands Your Story to the Competition
In a hyper-connected world, refusing to engage or hiding behind sanitized messaging isn’t caution, it’s capitulation. While you’re carefully polishing your corporate statements, competitors and critics are filling the vacuum with their version of your story, whether you like it or not. The World Economic Forum identifies misinformation as a major global threat, and studies…
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#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing
Today, we’re going to talk about how AI is reshaping the very definition of a modern marketer. We’ll explore the shift from simply automating tasks to augmenting human creativity, the rise of the ‘full stack’ marketer, and what skills are becoming non-negotiable in an AI-driven world. To help me discuss this topic, I’d like to…
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Closing the Personalization Gap: Data Readiness as the Foundation for Travel Industry Growth
Travelers now anticipate instant recognition, personalized service, and relevant offers at every touchpoint. While the ambition for delivering such individualized experiences is nearly universal across the travel industry, the ability to execute at scale remains a significant challenge.
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Adapting to the Disrupted Digital Workspace: Addressing Consumer Browser Fatigue in Enterprise CX
A recent U.S. study, the 2026 State of Browsing Report by Shift, reveals that 62% of consumers report experiencing digital burnout, with an overwhelming 81% ready to switch browsers in pursuit of better personalization and control.
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The Lengthening Holiday Shopping Season: Strategic Imperatives for Enterprise Leaders
A recent behavior report by Gourmet Gift Baskets, analyzing Google Trends search interest from 2020 to 2025, reveals a consistent trend toward earlier holiday shopping. This shift requires senior marketing and CX leaders to implement proactive, data-driven approaches to optimize engagement, manage inventory, and enhance customer satisfaction throughout an extended seasonal window.
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Navigating the Age of Dissonance: How Brands Build Relevance in a Fractured Reality
Consumers are both inspired by new possibilities and fatigued by ongoing uncertainty. This dynamic, termed the “Age of Dissonance” by The Harris Poll, highlights a fundamental shift: a world where traditional notions of reality and trust are being reshaped.
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Salesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales
Salesforce today reported that the 2025 Cyber Week, Thursday, November 27 through Monday, December 1, is expected to drive a record-breaking $334 billion in global sales, $73 billion of which is attributed to the influence of AI and agents (up 22% from 2024).
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Unthread Announces Their Model Context Protocol (MCP), Simplifying AI Integration Across Workplace Systems
With Lead Partner, Lemonade, Unthread’s MCP is Redefining How Teams Interact with Data, Tools, and Workflows
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DevRev Launches Integration with Microsoft Fabric to Help Enterprises Unify Data for AI Workflows
DevRev, an AI-native enterprise software company transforming how teams collaborate, today announced the availability of a new integration between its AI teammate, Computer, and Microsoft Fabric, Microsoft’s AI-powered data platform.
