My Courses
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Zoho One Elevates Work with Unified Experience, Integrations, and Intelligence
Significant reimagining removes boundaries between apps for users, administrators, and AI
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Expert Mode: The Unseen Foundation of Agile Marketing: A Deep Dive into Identity Resolution
The vision is compelling: a seamless customer journey where every interaction is relevant, personalized, and builds upon the last. It’s the north star we’ve been navigating towards for years. Yet, for many enterprise organizations, the reality on the ground is far messier. Campaigns operate in silos, the customer view is fragmented, and the data, the…
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#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel 99
Today, we’re going to talk about the massive blind spot in most B2B marketing measurement: the ‘dark funnel’ where prospects engage with content and ads but never click. We’ll explore how AI-powered attribution is finally shining a light on this journey, moving us beyond last-click models to understand true influence and impact.
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46: One Amazing Thing about Omakase.ai with Masa Shimizu and Or Perlman
Let’s face it. Chatbots can have issues. Instead, what if there was a way that your website could literally speak to your customers? Welcome to One Amazing About Omakase.ai. Today we’re talking with Masa Shimizu and Or Perlman and they will be sharing one amazing thing about their platform with us today.
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Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending
Poor customer experiences could cost businesses nearly $3 trillion in sales globally as customers cut their spending in response to a bad experience, according to a new analysis of global consumers from Qualtrics XM Institute.
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Adeptia Unveils New Accelerator Packs, Starting with Group Health Insurance, to Simplify and Speed Data Operations
Purpose-built solutions for employee enrollment, evidence of insurability (EOI) processing, and carrier switchover reduce manual work and errors and speed group health and life onboarding
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Research Teams Not Using AI are Four Times More Likely to Lose Organizational Influence
Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence
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Traditional Research Teams 4X More Likely to Lose Organizational Influence as Researchers Shift to Purpose-Built AI
Research teams that haven’t moved beyond basic AI are losing out on budget, influence, and strategic relevance — and the gap is widening fast according to the 2026 Market Research Trends report from Qualtrics.
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Innovid Launches AI Agents & Innovid Orchestrator™: A Transformational Leap for the Agentic AI Era of Advertising
New Suite of AI Agents Automates Key Parts of Advertising Lifecycle, While Innovid Orchestrator Unites Them—Connecting Humans, Data, & AI Across the Ecosystem
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Content24.ai Announces the Launch of Its All-in-One AI Content Creation Platform
The all-in-one AI content platform powered by the world’s leading AI models. Built to simplify, automate, and scale creative workflows under affordable price.
