My Courses
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Expert Mode: Balancing Brand and Demand in the Age of AI-Driven Marketing
Marketing to Gen Z can feel like navigating a constantly shifting landscape. Trends explode onto the scene and disappear just as quickly. For enterprise marketing leaders, the challenge is to engage this demographic authentically without appearing like they’re desperately trying to recapture their youth. It’s a delicate balance, but one worth pursuing.
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Wrike Research Finds Disconnected Workflows Limiting AI’s Potential
While 82% of employees now use AI tools at work, most operate in isolation, recreating the inefficiencies they were meant to eliminate.
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CMSWire: SitecoreAI and the Shift From Search to Discovery in Digital Experience
At Sitecore Symposium, AI wasn’t the future — it was the operating system. Here’s what changes now. This article was written by Greg Kihlström for CMSWire.
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New Smartsheet Report Finds AI Adoption Is Racing Ahead of Readiness in Project and Portfolio Management
Despite optimism about AI’s potential and near-universal AI experimentation, Smartsheet research reveals a critical shortfall in trust, unified tools and consistent usage, underscoring the need for Intelligent Work Management platforms to drive measurable AI impact in project and portfolio management
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Postman Advances Enterprise Readiness with New Product Enhancements for Building AI-Ready APIs
Postman, the world’s leading API collaboration platform, announced several updates bringing key enterprise features to its platform, so customers can build AI-ready APIs that meet the most critical enterprise specifications.
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Cloudinary Named a Visionary in 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms
Cloudinary, the image and video platform that powers many of the world’s top brands, has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms, marking Cloudinary’s second consecutive appearance in the report.
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#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital
We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective?…
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CMSWire: Some Consumers Find Zero Benefit With AI in Customer Service
New Qualtrics research shows AI in customer service is falling short, with one in five consumers unimpressed. This article was written for CMSWire by Greg Kihlström.
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MoEngage Gets $100 Million to Scale Marketing AI Agents and Accelerate Expansion in North America & EMEA
The investment, led by Goldman Sachs Alternatives and A91 Partners, will strengthen MoEngage’s leadership across North America and EMEA, amid growing global demand for next-generation AI-powered marketing technology.
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Expert Mode: Building an Agile Brand Through Testing and Personalization
In today’s ever-shifting marketing landscape, brands face the constant challenge of keeping pace with their customers’ evolving needs and preferences. The ability to adapt quickly, experiment, and personalize experiences is no longer a luxury, but a necessity for survival.
