My Courses
-
#790: Replay: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experiences that not only drive sales but also …
-
#273: Redefining leadership at the intersection of transformation & technology with Stephan Siegrist
Live from LEAD-26 in Zurich. Stephan Siegrist is a professional alpinist. He says leadership means taking the lead when situations are uncomfortable. In mountaineering one person often needs the next …
-
Expert Mode: Democratizing AI: How UserTesting Empowers Every Employee to Drive Innovation
The integration of artificial intelligence into business operations is no longer a futuristic vision but a present reality. However, the true potential of AI lies not just in its adoption, but in its democratization within an organization. Empowering every employee, regardless of their technical expertise, to leverage AI can unlock unprecedented levels of innovation and…
-
Expert Mode: The Global-Local Tightrope: Balancing Brand Consistency and Hyper-Relevance
For any enterprise marketing leader, the tension between global brand consistency and local market relevance is a familiar, and often fraught, balancing act. On one hand, the power of a global brand lies in its recognizable standards, its operational efficiencies, and the trust it has built at scale. On the other hand, we know that…
-
#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …
-
A Look Forward to 2026, Part 2: Silos’ Last Stand, Agents Rise, and Governance Rules
While consumers demand authenticity and emotion in 2026, the engine room of the enterprise is undergoing a ruthless architectural overhaul. The old Silicon Valley mandate to “move fast and break things” is being replaced by an urgent need for disciplined integration, modular infrastructure, and the complete demolition of operational silos.
-
Expert Mode: Beyond the MQL: A Reality Check on B2B Lead Quality
In an era overflowing with data, analytics platforms, and AI-powered tools promising to solve this very problem, it’s a paradox that the challenge of lead quality not only remains but has, in some ways, become more complex.
-
Optimizely Unveils New Research on AI-Powered Content Ecosystems
New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization
-
TrustArc Launches Arc: The AI-Powered Privacy Management Platform Built for Modern Teams
TrustArc, the privacy management platform for navigating global compliance and AI risk, announced the general availability of Arc, an evolution of the TrustArc platform designed to redefine how organizations manage compliance in an increasingly complex regulatory environment.
-
CMSWire: The CX Teams Moving Fastest Are Rewriting How AI Research Works
This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research and agentic AI to test experiences before customers ever feel the friction.
