AI for Marketers Workshop: From Prompting to Autonomous AI Agents | Led by Greg Kihlström
A Full-Day or Half-Day AI Marketing Workshop That Takes Your Team From Curiosity to Operational Mastery
The gap between marketing teams using AI and marketing teams winning with AI is widening fast. Every week brings new generative models, new agentic platforms, and new pressure on marketing leaders to prove ROI. The teams pulling ahead aren’t the ones with the biggest tech budgets — they’re the ones whose people have moved past basic prompting into autonomous, multi-agent marketing workflows.
AI for Marketers: From Prompting to Autonomous Agents is the workshop that closes that gap.
Led by Greg Kihlström — 2x Signal Awards-winning host of The Agile Brand podcast, named the #1 Global Thought Leader on Customer Experience for three consecutive years, and author of The Agile Brand Revisited and Marketing Technology Platforms — this immersive session is built for marketing, communications, and CX teams who need practical AI fluency right now.
Get a sneak peak from Greg Kihlström, AI for marketing expert and workshop facilitator
What Your Team Will Learn
This is not a “what is ChatGPT?” workshop. It’s a working session that gives your team production-ready skills:
- Precision Prompting with the R-C-O Framework — Role, Context, Output. A structured approach to generating high-quality, brand-aligned content on the first try, every time.
- The Agentic AI Shift — Understand the critical evolution from generative AI (chatbots that talk) to agentic AI (systems that act), and how to apply it to daily marketing workflows.
- 25+ Next-Generation AI Platforms — A rapid-fire live edition of Greg’s signature One Amazing Thing showcase, covering video, design, analytics, and creative productivity tools far beyond standard text generation.
- Designing Autonomous Customer Journeys — Map and architect multi-agent systems that manage specific customer touchpoints — onboarding, feedback, reactivation — without constant human intervention.
- Safe Implementation at Scale — Best practices for data privacy, hallucination management, and keeping a human-in-the-loop so brand safety scales with output.
- Hands-On Strategic Simulations — Real-world business challenges where participants apply every concept to their own marketing scenarios.
By the end of the day, your team will be equipped to shift from manual execution to strategic orchestration, leveraging AI as a real engine for efficiency and growth.
Who This AI Marketing Workshop Is For
This workshop is designed for the storytellers, strategists, and brand voices of modern marketing organizations:
- Content Marketers & Copywriters looking to amplify creative output without sacrificing quality or tone
- Social Media Managers repurposing content across channels and monitoring engagement at scale
- Digital Strategists automating customer touchpoints and personalizing the user journey
- Communications & PR Teams accelerating research, drafting, and sentiment analysis
- Marketing Operations Leaders orchestrating campaigns and reporting across agentic workflows
- CX & Customer Journey Owners designing AI-driven experiences end-to-end
For Marketing Leaders: What Your Team Walks Away With
If you’re a CMO, SVP, or VP of Marketing, here’s what this workshop delivers to your org.
You don’t need another vendor pitch about AI. You need your team to actually do something with AI — measurably, safely, and at the pace your board expects. This workshop is built to deliver exactly that.
What your teams will learn — and bring back to the business:
- A shared vocabulary and framework across content, social, ops, and CX, so your team stops debating tools and starts shipping workflows. The R-C-O framework alone eliminates hours of prompt iteration per person per week.
- The operational difference between generative and agentic AI — so your team can identify which workflows should be automated end-to-end vs. assisted, and prioritize accordingly.
- A vetted shortlist of 25+ emerging platforms with real use cases. Your team comes back with a point of view on what to pilot, what to skip, and what to add to the stack.
- Multi-agent workflow design skills that translate directly into onboarding sequences, campaign launches, automated reporting, and journey orchestration — the high-leverage automations that move pipeline and reduce cost-per-acquisition.
- Guardrails for brand safety and governance, so you can scale AI output without scaling risk. This is the question your CFO, your legal team, and your CEO are already asking.
- An immediate productivity lift — teams typically report measurable time savings on content production, reporting, and campaign setup within weeks of training.
This is the workshop you book when you’ve decided that “we should be doing more with AI” needs to become “here’s what we shipped this quarter.”
Bring this workshop to your team →
For Marketing Teams: How to Convince Your Manager to Bring This Workshop In
If you’re a practitioner who knows your team needs this, here’s how to make the case.
Most marketing leaders agree the team needs to level up on AI. What they’re missing is a credible, structured way to do it that isn’t a vendor demo or a generic online course. This workshop is that credible option — and here’s how to frame it for your manager:
Use these talking points:
- “It pays for itself in time saved.” The R-C-O prompting framework alone cuts the back-and-forth on content production dramatically. Multiply that by every person on the content, social, and comms teams.
- “It’s not theoretical — it’s hands-on simulations.” Your manager has likely sat through enough AI keynotes. The differentiator here is that the day ends with the team applying multi-agent systems to your business challenges.
- “It future-proofs the team.” Agentic AI is the direction every major martech platform is moving — Salesforce, Adobe, HubSpot, Klaviyo. Teams that understand multi-agent design now won’t be playing catch-up in 12 months.
- “It’s led by Greg Kihlström.” He’s the #1 ranked global thought leader on CX (3 years running), hosts the top-ranked enterprise marketing podcast, and has authored multiple best-selling books on marketing technology. This isn’t a generic trainer.
- “It covers 25+ tools we’d otherwise spend months evaluating.” The One Amazing Thing showcase is essentially a curated platform scan that would cost your team weeks of research.
- “We can measure the outcome.” Pre/post workshop, you can measure time-to-publish, prompts-per-output, and time spent on routine reporting. The ROI story is straightforward.
Quick email template to send your manager:
Subject: AI workshop that could give the team a real lift — worth a look?
I came across this full-day workshop from Greg Kihlström (host of The Agile Brand podcast) on AI for marketers — specifically getting teams from basic prompting into agentic AI workflows. It covers the R-C-O prompt framework, 25+ emerging tools, and ends with hands-on multi-agent design using our own use cases.
Given where the industry is moving, I think this would meaningfully accelerate what we’re already trying to do. Can I send you the details?
About the Workshop Leader: Greg Kihlström
Greg Kihlström is one of the most recognized voices in marketing technology, AI adoption, and customer experience. He is:
- Host of The Agile Brand with Greg Kihlström® — the top-ranked enterprise marketing podcast and 2x Signal Awards winner
- Named the #1 Global Thought Leader on Customer Experience for three consecutive years
- Best-selling author of The Agile Brand Revisited, Marketing Technology Platforms, and House of the Customer
- Advisor and fractional Chief Digital Officer to leading enterprise brands
- Creator of The Agile Brand Guide®, Martechipedia™, and Stackalize™
Greg has delivered workshops and keynotes to marketing teams at Fortune 500 brands, agencies, and high-growth companies across North America and Europe.
Workshop Format & Logistics
- Format: Full-day immersive workshop (in-person or virtual)
- Audience size: Optimized for marketing, comms, and CX teams; group sizes are flexible
- Customization: Curriculum is tailored to your industry, tech stack, and team maturity level
- Delivery: On-site at your offices, off-site at a venue of your choosing, or fully virtual
- Outcomes: Working frameworks, a curated tool shortlist, and applied multi-agent designs your team can deploy
Ready to Bring AI Fluency to Your Marketing Team?
The marketers who win the next 24 months are the ones building agentic workflows today. Whether you’re a leader looking to upskill your team or a practitioner ready to make the case to your manager, this workshop is built to deliver measurable impact in a single day.
Request workshop details and pricing →
Frequently Asked Questions
Who should attend this AI marketing workshop? Marketing, communications, and CX professionals at any level — from hands-on content marketers and social media managers to VPs and CMOs leading transformation. The curriculum is calibrated to be valuable for both individual contributors and team leaders.
Is this workshop available virtually or only in-person? Both. The full-day workshop can be delivered on-site at your offices, at a venue of your choosing, or as a fully virtual session.
What’s the difference between this workshop and an online AI course? This is a live, customized, full-day session led by Greg Kihlström, with hands-on simulations using your team’s actual marketing challenges — not generic exercises. Online courses teach concepts; this workshop changes how your team works.
Do participants need prior AI experience? No. The workshop starts with foundational prompting principles and progresses to advanced agentic AI design, so it serves both AI-curious marketers and those already using tools daily.
What deliverables do participants walk away with? The R-C-O prompting framework, a curated shortlist of 25+ AI platforms with use cases, multi-agent workflow designs applied to your business, and governance best practices for safe scaling.
How is this workshop priced? Pricing depends on format (in-person vs. virtual), team size, and customization. Request a quote here.