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How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your…
What if the art and design students teamed up with engineers, business majors and programmers to tackle issues in banking and health care? What if scientists using data for biocomplexity and behavioral research tapped creative thinkers for breakthrough results? What if your creative ‘side hustle’ is now contributing to a $6billion online sector? And what if the competitive advantage in a 104-year-old blue chip ‘startup’ company is a big team of creatives?