The CX Goalkeeper had the great opportunity to interview Deirdre Martin
LinkedIn Headline: Website & Marketing Strategies that actually work | Clarify your brand’s message | StoryBrand Certified Guide | Customer Experience Coach/Trainer | EQ Certified | Sales & Performance Coach| Best-Selling Author
Highlights:
00:00 Game Start
00:33 Deirdre’s introduction
01:21 Deirdre’s values
03:04 Banding definition
07:13 Why is branding so important?
12:24 Preferred examples
19:24 Where to start
21:34 what was the impact of COVID-19 to branding?
24:04 which are the biggest mistakes that companies are doing in relation to branding
26:23 In 10 years time from now, what we’re discussing about in relation to customer experience
28:52 Deirdre’s book suggestion
30:39 Deirdre’s contact details
31:01 Deirdre’s golden nugget
and much more on https://www.cxgoalkeeper.com/DeirdreMartin
#cxgoalkeeper #customerexperience #podcast #leadership #branding
