Exploring the MarTech & CX Landscape
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving strategies, and the ever-present buzz of AI. For enterprise marketing leaders, navigating this landscape requires not just speed, but agility—the ability to adapt, pivot, and personalize at scale.
Marketers have never had more data, more tools, or more pressure to move fast. And yet, most are still waiting days—sometimes weeks—to publish a web update, launch a campaign, or fix a typo. Why? Because the CMS they depend on is a legacy system built for a slower, simpler digital world.
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel.
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a composable, API-first platform that puts control back in marketers’ hands.
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data is king, the ability for systems to seamlessly communicate and share information is crucial for businesses to operate at their full potential. Interoperability refers to the ability of different systems or components to work together and exchange data in a way that is both efficient and effective.
