Expert Mode: How to Make Your Rebrand Behave Differently, Not Just Look Different with Greg Heinz of Optimizely
Recently, Optimizely undertook a brand transformation, moving to position itself not merely as a collection of powerful tools for experimentation and content, but as the definitive…
Expert Mode: Why Your AI Investment Demands a Parallel Investment in Brand with Meghan Gendelman, CMO of B2B at Canva
In the race for speed, a critical and costly gap is opening up. While one hand writes checks for AI tools that democratize content creation across…
Expert Mode: The 2019 Page You Deleted Is Still Answering Your Customers, with Dominik Angerer from Storyblok
Dominik Angerer, CEO and Co-Founder of Storyblok, thinks “handled” is doing work it hasn’t earned. In written responses for Expert Mode, he argues that the way…
Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests…
6 Best Content Marketing Agencies Worth Your Budget in 2026
Content marketing continues to grow in popularity, with 87% of content marketers increasing their budgets. Yet, this strategy comes with several challenges, as it’s quite complex…
Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo
Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos into ads for Meta, TikTok, and YouTube Shorts, thinks the ground…
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery in an age of AI search by Greg Kihlström, AI and…
Technical Expertise Means Nothing If Audiences Cannot Understand It
AI solved the problem of creating content. It also created a much bigger one: too much of it to understand, evaluate, or trust. Audiences are drowning…
