Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: The 2019 Page You Deleted Is Still Answering Your Customers, with Dominik Angerer from Storyblok

Dominik Angerer, CEO and Co-Founder of Storyblok, thinks “handled” is doing work it hasn’t earned. In written responses for Expert Mode, he argues that the way…

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Moving Beyond the Limits of Traditional A/B Testing

I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests…

content creator block letters design

6 Best Content Marketing Agencies Worth Your Budget in 2026

Content marketing continues to grow in popularity, with 87% of content marketers increasing their budgets. Yet, this strategy comes with several challenges, as it’s quite complex…

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo

Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos into ads for Meta, TikTok, and YouTube Shorts, thinks the ground…

Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization

This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery in an age of AI search by Greg Kihlström, AI and…

Technical Expertise Means Nothing If Audiences Cannot Understand It

Technical Expertise Means Nothing If Audiences Cannot Understand It

AI solved the problem of creating content. It also created a much bigger one: too much of it to understand, evaluate, or trust. Audiences are drowning…

When The Modern CMS Has Outgrown Its Original Job

Liferay: When The Modern CMS Has Outgrown Its Original Job

The traditional Content Management System (CMS), once a straightforward tool for website publishing, has fundamentally evolved. Today, it must function as an enterprise content hub, managing…

Creative AI Drives Business Growth for 87% of Users, Adobe Report Reveals: Implications for Enterprise Marketing Leaders

Adobe: Creative AI Drives Business Growth for 87% of Users, Adobe Report Reveals: Implications for Enterprise Marketing Leaders

According to Adobe’s 2026 Creators’ Toolkit Report, based on a global survey of over 16,000 creators, a significant 87% of those leveraging creative AI report accelerated…


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