MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.
Forbes: A North Star for Personalized Customer Experience
I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.