Exploring the MarTech & CX Landscape
This article was written by Greg Kihlström for CustomerThink. Simply
offering a high-quality product or service is no longer enough to set your business apart from the rest. In fact, according to Salesforce, almost 90% of customers value the experience of buying and using a product or service as much or more than the product or service itself.
This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now it’s time to align your strategy with what customers really want.
This article was written for CustomerThink by Greg Kihlström. Agility has become a cornerstone for success in the enterprise and a culture of agility within marketing and customer experience teams can significantly enhance an
organization’s ability to adapt to market changes, meet customer needs more effectively, and foster continuous improvement and innovation.
Compliance by design is a concept that focuses on incorporating compliance measures into the design and development of systems and processes from the
very beginning. In the context of healthcare organizations, compliance by
design refers to building privacy and data protection into the core of
their operations, rather than treating it as an afterthought or a checkbox
exercise.
This article was written by Greg Kihlström for CMSWire. It’s a new year. Time to reconsider our priorities, set better goals and achieve more.
Perhaps your priorities are similar to last year, but you want to make more
progress toward your customer satisfaction strategies. Or perhaps it’s time to take a step back and take a look at all of the above.
This article was written by Greg Kihlström for CustomerThink. As a
consultant and advisor to enterprise brands, I have seen firsthand the
transformative potential of natural language interfaces (NLIs) such as
conversational AI and chatbots on the customer experience.
This article was written for CMSWire by Greg Kihlström. With competitive
pressures mounting and customer expectations continually rising,
organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.
High-priority tasks play a crucial role in determining the success of a
project, initiative, or goal. As we delve into the six key dimensions that define these tasks, we gain valuable insights into effective
prioritization.
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result in missed opportunities and a loss of competitiveness in today’s market.
As artificial intelligence grows in importance, it reinforces the idea that
organizations must prioritize access, visibility, and action with data. It
drives decision-making, informs strategies, and helps businesses better
understand their customers.
