Author: Greg Kihlström

This article was written for CMSWire by Greg Kihlström. What share of the sources behind your brand’s AI mentions point back to your own website? Chances are, that number is declining, catching many by surprise.

Gartner finds 57% of consumers trust brand messaging less because of AI-generated content. HBR, Marketing Week, and Gartner on the marketing decision nobody owns: what to stop producing.

Okta shipped agent identity into core SSO, Gartner put customer IAM among the top three value platforms and forecast a $4.8B securing-AI market, and MarTech named the correction test governance programs skip. Greg Kihlström on why the permission set is now the martech specification with the shortest fuse.

This article was written by Greg Kihlström for MarTech. You’re likely deep into your 2027 planning these days, so headcount, budget, and the people needed to execute your big plans for the year are likely top of mind. Beyond people, you also need to consider data and platform needs.

New research from HBR and Salesforce’s Paula Goldman points at the same blind spot in AI-enabled marketing: speed at one step moves work to a step nobody measures. A practitioner’s guide to finding it.

HBR, Gartner, and Marketing Week converged this week on one question blocking AI value in marketing: who holds the authority to decide. A practitioner’s guide to assigning it.

Adrian Leow at Gartner named the gap this week: agents perceive information efficiently and fall short on contextualized decisions. Four sources supply the job description for the humans standing on the other side of that line.

Forrester, HBR, and Marketing Week converged inside five days on the constraint behind every AI routing decision: the manager layer making the call came up through channels. Selection is a judgment act.

Gartner, HBR, and the CMO Spend Survey converged inside five days on one change to martech economics: AI pricing moved from a seat to a meter. What that does to Q4 planning.

This article was written by Greg Kihlström for CMSWire. Marketers find themselves in a paradox: drowning in requests and feeling like they are doing the job of more than one person, yet also facing an existential crisis as AI could replace at least part of their work. Yet, there…