Author: Greg Kihlström

Oct. 16, 2026 martech news: Auros finds 44% of U.S. shoppers avoid brands using AI in ads; Treasure AI unveils Digital Worker; Kling AI launches Kling 4.0.

This article was written by Greg Kihlström for CMSWire. I am not aware of anyone publishing an annual argument that revenue is good. There is no Profit Day. Finance leaders don’t spend a designated day each year explaining to colleagues why margin belongs in the planning cycle.

This article was written by Greg Kihlström for CMSWire. The promise of introducing greater automation and autonomy from AI-based tools is, as Braze’s Chief Business Officer Ashta Malik put it on stage on Day 2 of Braze Forge, “giving marketers more room to think.” Yet that time has been…

This article was written for CMSWire by Greg Kihlström. What share of the sources behind your brand’s AI mentions point back to your own website? Chances are, that number is declining, catching many by surprise.

Gartner finds 57% of consumers trust brand messaging less because of AI-generated content. HBR, Marketing Week, and Gartner on the marketing decision nobody owns: what to stop producing.

Okta shipped agent identity into core SSO, Gartner put customer IAM among the top three value platforms and forecast a $4.8B securing-AI market, and MarTech named the correction test governance programs skip. Greg Kihlström on why the permission set is now the martech specification with the shortest fuse.

This article was written by Greg Kihlström for MarTech. You’re likely deep into your 2027 planning these days, so headcount, budget, and the people needed to execute your big plans for the year are likely top of mind. Beyond people, you also need to consider data and platform needs.

New research from HBR and Salesforce’s Paula Goldman points at the same blind spot in AI-enabled marketing: speed at one step moves work to a step nobody measures. A practitioner’s guide to finding it.

HBR, Gartner, and Marketing Week converged this week on one question blocking AI value in marketing: who holds the authority to decide. A practitioner’s guide to assigning it.

Adrian Leow at Gartner named the gap this week: agents perceive information efficiently and fall short on contextualized decisions. Four sources supply the job description for the humans standing on the other side of that line.