Indian Management: A win-win situation

This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your
customers, as well as those of your employees, you can ensure that
everyone’s best interests are taken into consideration when making
decisions or driving forward key initiatives within your organisation.

How to set up a center of excellence (CoE)

A center of excellence (CoE) is a team or a department that leads and
supports the organization in a specific focus area, such as technology,
process, or domain. The purpose of a CoE is to improve expertise, best
practices, and performance in that area and to share them with the rest of
the organization.

Successfully achieving an agile martech strategy

As a marketer in today’s digital age, it can be difficult to keep up with
the ever-evolving marketing technology (martech) landscape. New processes,
tools and strategies evolve quickly, making it challenging for marketers to
remain viable in this competitive space. However, tackling martech goals
doesn’t have to seem impossible!

It’s Time for Digital Customer Service

This article was based on a transcript of The Agile Brand with Greg
Kihlström podcast. Today we’re going to talk about digital customer
service, and how it’s now essential for companies in every industry to
embrace it if they haven’t already started doing so. To help me discuss
this topic, I’d like to welcome Ragy Thomas, Founder & CEO, Sprinklr, a
provider of enterprise software for customer experience management.

A strategic roadmap is key for your marketing technology infrastructure

As a marketer, understanding the intricacies of your marketing technology
infrastructure is essential to making sure it’s running smoothly and
achieving your desired outcomes. Having a strategic roadmap in place will
help you ensure that all elements are connected and working together
effectively, allowing for greater efficiency, increased ROI from campaigns,
and reduced risk when deploying new initiatives. In this article, read
about how creating a transparent roadmap for your marketing tech stack can
benefit your organization and what steps you should take to build one.