Exploring the MarTech & CX Landscape
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make about how to work with artificial intelligence.
The landscape of market research is undergoing a significant transformation, driven by advancements in artificial intelligence. Research from Qualtrics shows senior marketing and CX leaders are increasingly recognizing AI’s capacity to deliver competitive advantages, with 94% acknowledging its strategic importance.
