This article was written by Greg Kihlström for CMSWire. Read the full article here.
Agentic AI may be the missing link in your autonomous customer experience.
As much as agentic AI promises to make our lives easier, delegating tasks and errands is certainly not new. Even in our mobile-first, app-based reality, you can use Instacart for your groceries, Stitch Fix for your wardrobe, Uber to get driven to your next destination and countless other apps to get other people to help you get things done.
Yet all of those things still involve people to fulfill your requests. Shopping, planning and nearly everything else are gaining a whole new level of automation. This comes from deeper integration and the introduction of agentic AI into even the most complex and security-critical tasks we perform.
The recent developments in the payments space illustrate this well. Visa, Mastercard and PayPal have recently introduced agentic AI functionality so that software agents can swipe a “card” as easily as a human thumb‑printing a phone. For retail brands, the clock is ticking. Whoever serves these bots first will capture the carts they fill on behalf of their human customers.
Let’s look at three ways that agentic AI is going to transform the ecommerce buying experience.
This article was written by Greg Kihlström for CMSWire. Read the full article here.
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