The story isn’t declining foot traffic — it’s the rise of informed, AI-empowered buyers who expect certainty and value in every interaction.
This article was written by Greg Kihlström for CMSWire. Read the full article here.
Despite years of increased ecommerce activity, this year’s Cyber Week signaled a definitive shift, moving away from the era of the “impulse holiday spree” toward more informed consumers shopping in-store with precision.
And, as you may have guessed: AI-based technology is augmenting their online shopping.
While physical stores saw consistent declines in foot traffic nationwide, digital channels broke records, driven by a massive surge in mobile usage and the adoption of AI agents. Exploring the 2025 holiday season is to tell a story of a consumer who is, according to RetailNext, “deal-hungry, inflation-trained,” and willing to spend significantly, but only when empowered by tools that offer convenience and confirmed value.
Based on Cyber Week data from Salesforce, RetailNext and STORD, let’s take a closer look at what happened so far this holiday shopping season.
This article was written by Greg Kihlström for CMSWire. Read the full article here.
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