The CX goalkeeper had a smart discussion with Gabe Smith
After more than 11 years at the American Cancer Society with his last role as Senior Consultant – Customer Experience, he moved to the CXPA – Customer Experience Professional Association as content manager in 2019. He creates and curates non-biased content that connects CX professionals around the world, empowers them to overcome obstacles and drive customer-focused change within their organisations, and elevates the CX discipline in the marketplace.
My key learnings:
- The mission of the CXPA is “We support CX professionals to share, learn, inspire, and grow throughout their entire career”
- The CXPA has more than 4’000 members from 70 different countries
- The volunteers play an important role in the community
- Gabe Smith is the CX wikipedia 🙂
- The CCXP is one of the most important certification in the CX world
- It’s more than only an exam. It’s also about continuous learning
Gabe’s gold nugget (summarised): “Customer Experience is the right thing to do financially, and the right thing to do morally”
How to contact Gabe:
- linkedin.com/in/gabesmithccxp/
Thank you Gabe!











