The CX Goalkeeper had a smart discussion with Santhakumaran Atmalingam
Santhakumaran is the Founder of CX Expert Asia, an International Customer Experience Consultant, a Global Keynote Speaker and Judge at several international CX awards.
In this episode YOU will learn:
- What is the role of CX professionals and why it is like being BATMAN
- How CX and astrology are linked
- What is the CX infinite loop / masterplan
- How to best design experiences and how to leverage ice creams to motivate teams
- How to leverage KANO model, the 40% rule and the King to design experiences
- The explanation of his very famous slide (the marriage between CX and EX linked to people, process and technology
… and much more
His book suggestion:
· Outside-In, Kerry Bodine
· Customer What? Ian Golding
· Several motivational speeches of Tony Robbins
Santhakumaran’s golden nugget:
Take CX as a movie production and apply the same processes into your business: work hard to serve your customers at your best, instill it into everybody’s heart.
We are here for customers. The customers are not the problem.
How to contact Santhakumaran:
https://www.linkedin.com/in/santhakumaran/
Thank you, Santha!
#customerexperience #leadership #cxgoalkeeper #cxasia #cxm
