White Papers & Research
Dive Deeper on Marketing Technology, Customer Experience, and Digital Transformation Challenges, Opportunities & Insights
Explore deeper insights and research with our series of white papers.
Our latest white papers
Available for download below.
The Retailer’s Guide to Building the Composable Roadmap
By RDA & The Agile Brand Guide
This Retailer Guide To Building A Composable Roadmap is an action plan for innovation and agility in a modern digital marketplace. Commerce, Marketing Operations and IT leaders are all looking to simplify technical debt and to build a sustainable infrastructure for their organizations.
Building a Customer-Centered Digital Consultancy
By Sitecore, RDA, and The Agile Brand Guide
Planning and implementing meaningful CX measurements to reduce risks while creating greater business value in professional services.Read how one digital consultancy created and executed a plan to improve its customer experience to benefit both its customer outcomes as well as business value.
Agile Digital Transformation
By GK5A & The Agile Brand Guide
Improving customer experience through agile digital transformation: Designing, implementing, and managing meaningful change for a customer-centric organizationThis white paper was created by leading consultancy GK5A to discuss best practices and approaches to Digital Transformation