As of Friday, January 26th, 2024, here are some top news stories marketing technology professionals should be aware of:
Top News
MarTech News:
- MarTech Industry and AI: Expert Analysis and Predictions: This article discusses how AI is transforming the martech landscape, from data analysis and automation to personalization and optimization. Read it for insights from industry experts on the future of AI in marketing technology.Link: https://www.socialchamp.io/pt-br/blog/artificial-intelligence-in-social-media/
- Top 7 Marketing Technology (MarTech) Trends to Watch in 2023: This piece highlights key trends like large language models (LLMs) for data insights, AI-powered campaign optimization, and the increasing importance of human-machine collaboration in marketing.Link: https://kluvos.com/blog/tiktok-marketing-2023
- This week in AI-powered martech releases: Although a few weeks old, this article showcases examples of new AI-powered martech tools like Yahoo Blueprint for campaign optimization and Sprinklr’s Conversational AI+ for building human-like chatbots. It provides a glimpse into the evolving landscape of AI integration in martech.Link: https://www.themartechweekly.com/
#MarTech Platforms:
- New Gen AI Assistant from Pegasystems with Enterprise-Grade Features Just Released: Pega GenAI Knowledge Buddy synthesizes knowledge scattered across content libraries to quickly get answers to employee and customer inquiries Link: https://agilebrandguide.com/new-gen-ai-assistant-from-pega-with-enterprise-grade-features-just-released/
- Genesys to acquire AI-based digital listening and consumer engagement platform Radarr: Genesys has announced that it has entered into an agreement to acquire Radarr, a leading AI-based social and digital listening, analytics, and consumer engagement company.Link: https://agilebrandguide.com/genesys-to-acquire-ai-based-digital-listening-and-consumer-engagement-platform-radarr/
#CustomerData:
- AI-powered features to look for in customer data platforms: While CDPs have always involved AI behind the scenes, the integration of generative AI is spurring new features and abilities. This article explores the potential of AI-powered CDPs for customer insights and personalization.Link: https://martech.org/
- Acxiom Partners with MetaRouter: This partnership focuses on helping brands address cookie deprecation by providing access to contextual data and non-cookie audience solutions. Keep an eye on alternative data strategies for customer insights in the evolving privacy landscape.Link: https://www.marketingtechnews.net/news/2024/jan/11/acxiom-partners-with-metarouter-to-help-brands-overcome-cookie-deprecation/
#AI:
- The Martech Industry and AI: Expert Analysis and Predictions: This article mentioned earlier also delves into the challenges of AI implementation in martech, including transparency, ethical considerations, and potential bias. Be aware of the complexities of AI alongside its benefits.Link: https://www.socialchamp.io/pt-br/blog/artificial-intelligence-in-social-media/
