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The show launches January 2, 2024!
Looking at the factors that drive business innovation and growth
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results.
The show will look at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Host: Greg Kihlström
Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 25 Marketing podcast on Apple, and now in its 5th year with 400+ episodes and millions of downloads.
The B2B Agility podcast is presented by The Agile Brand and produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
Articles & Podcast Episodes
Season 1 is coming soon
Business-to-business firms often lag behind other markets when it comes to prioritizing and excelling in customer experience. Let’s explore why B2B customer experience is so important.
B2B customers want simplified, efficient experiences. This is evident in the evolving expectations of B2B customers, who are increasingly seeking a level of convenience and ease that is comparable to their B2C experiences.