B2B Agility with Greg Kihlström Podcast
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The show launches January 2, 2024!
Looking at the factors that drive business innovation and growth
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results.
The show will look at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
Host: Greg Kihlström
Greg is the host of the award-winning podcast The Agile Brand with Greg Kihlström and a best-selling author, speaker and advisor to Fortune 1000 companies. The Agile Brand podcast is a Top 25 Marketing podcast on Apple, and now in its 5th year with 400+ episodes and millions of downloads.
The B2B Agility podcast is presented by The Agile Brand and produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.
Articles & Podcast Episodes
Season 1 is coming soon
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Recognizing the true value of prioritizing B2B customer experience
Business-to-business firms often lag behind other markets when it comes to prioritizing and excelling in customer experience. Let’s explore why B2B customer experience is so important.
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How to leverage customer experience for growth
Serving B2B customers goes beyond just selection. B2B customers have specific needs such as additional reporting, billing, and integration with procurement systems.
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A customer-centric approach drives B2B success
Customer-centric approach drives success in the B2B space. The expectations of B2B customers are evolving, and companies must adapt to meet these changing demands.
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B2B customers want simplified, efficient experiences
B2B customers want simplified, efficient experiences. This is evident in the evolving expectations of B2B customers, who are increasingly seeking a level of convenience and ease that is comparable to their B2C experiences.