Shop Stream Heal
Transforming Patient Care in the Digital Age
By Adeline Ashley | 200 Pages | Available in Print or as an Ebook
The reality is striking: while we can stream movies on demand and order anything to our doorstep with a click, healthcare interactions often feel needlessly complex. Through my work leading digital transformation at major healthcare systems, I’ve seen firsthand how we can change this—bringing consumer-grade experiences to healthcare while enhancing what matters most: patient care.
In “Shop, Stream, Heal,” I share actionable insights from industry leaders like Netflix, Amazon, and Delta Airlines, showing how healthcare can thoughtfully adapt their winning strategies. This isn’t about technology for technology’s sake—it’s about making healthcare more accessible, intuitive, and human.
You’ll discover:
- How to create digital experiences patients actually want to use
- When to apply AI and automation (and when not to)
- Ways to communicate proactively that reduce patient anxiety
- Strategies for building trust through technology
- Methods to measure what really matters in patient experience
This isn’t just another book about digital transformation—it’s a practical roadmap for reimagining healthcare in the modern age. Drawing from real-world successes and lessons learned, I’ll show you how to create healthcare experiences that truly meet patient needs while preserving clinical excellence.
Perfect for:
- Healthcare executives and administrators
- Digital health innovators and technologists
- Clinical leaders and healthcare providers
- Patient experience professionals
- Healthcare consultants and strategists
Transform healthcare delivery to match the digital experiences your patients love, while enhancing the human touch they need. Your journey to better healthcare starts here.
Shop Stream Heal by Adeline Ashley
About the author
Adeline Ashley
Adeline Ashley is a digital marketing heavyweight and entrepreneurial force in innovative customer experiences. For over twenty years, working with brands like Oprah, Southern California Edison, Anthem, and major healthcare systems, she has spearheaded pioneering initiatives that merge creativity with data-driven strategies to forge lasting connections. From award-winning entrepreneurial ventures like her gourmet foods line to developing engaging digital platforms, she has a proven track record of identifying gaps and delivering groundbreaking solutions. This entrepreneurial mindset now fuels her role as the global healthcare lead at Sitecore, where she is revolutionizing the digital patient journey in healthcare by seamlessly blending human insights with cutting-edge technologies.
