As of Friday, January 19th, 2024, here are some top news stories marketing technology professionals should be aware of
Industry Trends
- Gartner’s 2024 CMO Predictions: The Double-Edged Sword of Generative AI: Gartner predicts a surge in AI-powered content creation but warns of ethical concerns and potential downsides.
- The Future of Marketing in Europe: Hyper-Personalization, Sustainability, and Immersive Experiences: Experts forecast three key trends: hyper-personalization, purpose-driven marketing, and AR/VR experiences.
Technology Updates
- Google Ads Customer Service Woes: Marketers are frustrated with declining customer service from Google Ads representatives. This could lead to exploring alternatives or adopting self-service solutions.
- Microsoft Evolves Customer Insights: Microsoft enhances its “Customer Insights” platform with new workflow and analysis tools, aiming to compete with Salesforce and HubSpot.
- Lotame & Trade Desk Partnership: Lotame integrates with Trade Desk’s Unified ID 2.0 solution, offering an alternative for audience targeting in the post-cookie era.
- Snap’s AR Try-On Experience: Snap showcases its AR try-on technology at a San Francisco art exhibit, highlighting the growing potential of AR for e-commerce and product engagement.
Other noteworthy news
- Acxiom Partners with MetaRouter: This partnership helps brands overcome cookie deprecation by providing access to contextual data and non-cookie audience solutions.
- More Than Half of Content Goes Unused: A study reveals that over 50% of marketing content goes unused, emphasizing the need for better planning and repurposing strategies.
- Short-Form Video Ad Spend to Soar: Ad spend on short-form video platforms like TikTok is expected to grow significantly, highlighting the importance of adapting strategies to these platforms.
