MotionPoint, known for its leading website localization technology, today announced the launch of its new AI-powered transcreation technology, a self-serve solution leveraging AI technology to help global marketing teams adapt marketing assets such as text, ads, emails, social content, and presentations for specific markets with cultural context.
“MotionPoint has always focused on giving marketers the tools to reach audiences authentically,” said Evan Kramer, CEO of MotionPoint. “The launch of Transcreation for Marketing represents a strategic extension of our website localization capabilities. It gives marketing teams the ability to deliver assets that not only speak the language but also reflect the culture and context of each market. This is the next step in our mission to lead innovation in multilingual and multicultural content marketing technology.”
Why MotionPoint Built It
MotionPoint developed the Transcreation for Marketing solution to bridge the gap between scalable website localization and the adaptation of individual marketing assets, helping brands stay consistent across their marketing collateral. A localized website is critical to multilingual marketing, but the follow-through happens in every ad, email, landing page, and social post. When those pieces don’t match the quality of the website, the experience feels disconnected. Customers can land on a beautifully localized site, only to be underwhelmed if the marketing follow through is only in English, feels generic, or is poorly translated.
In a digital landscape where content discoverability is even more difficult, high-quality translation may not be enough to connect with different audience segments and requires a higher degree of localization and cultural adaptation. Transcreation for Marketing delivers that by carrying the same brand intent, tone, and value propositions from your website into every other marketing touchpoint, so your message stays consistent, resonates emotionally, and showcases language parity across channels.
Purpose-Built for Marketing Content
The Transcreation for Marketing solution was developed specifically for marketers who need to adapt their content with cultural fluency. The technology leverages AI to optimize cultural adaptation of marketing content based on language, market, and culture. It helps reshape messaging, and tone so assets align with regional expectations and local customs.
Key features include:
- A simple upload workflow for text, documents, and PDF imports.
- AI adapts content for cultural context.
- Unlimited glossaries and brand voices to protect product names, brand identity, and brand-critical terms.
- Optional native-speaker review for nuance, accuracy, and resonance.
Why It Matters
With the Transcreation for Marketing solution, marketers gain on-brand cultural fluency that scales. The solution helps organizations connect authentically with audiences in every market while safeguarding brand equity. It also complements MotionPoint’s Adaptive Translation technology, enabling teams to manage both large-scale website translation and marketing asset transcreation with the same partner.
Part of MarketFully’s Vision
The launch reflects the broader vision of MarketFully, the parent brand of MotionPoint and Key Content. MarketFully is creating the first multilingual and multicultural marketing platform that unites AI-powered website translation, transcreation, and content creation for marketing teams. We call it InContent Marketing; InLanguage, InCulture and InMarket content that effectively and efficiently informs, creates, translates, distributes, and optimizes marketing content across languages, cultures and markets. “We created this platform so marketers can adapt assets that resonate authentically without having to be fluent in the target language or wait on lengthy localization requests,” said Kajetan Malinowski, Vice President of Product Management at MarketFully. “The Transcreation for Marketing solution conserves their brand’s identity and voice while ensuring the content connects with its audience’s cultural expectations in every market.”
Availability
The Transcreation for Marketing Platform is now available to marketing teams worldwide. To explore the full capabilities and see how it can help adapt assets for cultural fluency, click here.
About MotionPoint
MotionPoint delivers multilingual and multicultural marketing solutions through its Adaptive Translation and Transcreation technologies. Adaptive Translation combines AI with human expertise to continuously localize websites at scale with high quality and efficiency. The Transcreation for Marketing Platform enables marketers to adapt assets such as ads, emails, and creative materials into culturally fluent localized content. MotionPoint is headquartered in Coconut Creek, Florida. For more information, visit motionpoint.com.
About MarketFully
MarketFully is building the first InContent Marketing platform to optimize content discoverability and engagement across translation, transcreation, and origination of marketing content. This unified approach helps organizations plan, create, and measure content that connects authentically with global audiences.
