New York, NY – Tag Americas announced today the appointment of Lesley Leech as Chief Client Officer, Channel Activation. She joins Tag with more than 25 years of global experience in marketing activation and business process outsourcing. Leech brings a truly global perspective and a proven track record of partnering with C-suite leaders in local, regional, and international markets. She has helped Fortune 500 and FTSE 100 companies accelerate growth, spark innovation, and achieve transformative results.
Focus at Tag Americas
In her new role out of the New York office, Leech will focus on strengthening Tag Americas’ client partnerships, advancing its channel activation capabilities, and enhancing the value delivered to clients worldwide. She is particularly focused on connecting digital and brick-and-mortar channels in a more seamless way, enabling brands to show up consistently online, offline, and in-store with high-impact messaging across all touchpoints.
Leech aims to further advance Tag Americas’ integrated channel activation offering, uniting data, insights, technology, and creative production to help clients make smarter decisions and deliver the right assets at the right moments. Paired with creative production expertise, Tag Americas is positioned to deliver a uniquely differentiated channel activation offering.
“Lesley brings an extraordinary combination of global experience, commercial insight, and hands-on leadership in marketing activation,” said Stephen Kiely, CEO, Tag Americas. “Her appointment reinforces our commitment to putting clients at the center of everything we do. With her expertise in unifying creative production and channel activation, she will help us elevate our client partnerships, deliver smarter solutions across channels, and expand the impact of Tag Americas’ offering in a way that truly differentiates us in the market.”
About Tag
Tag is a global end-to-end production agency that makes ideas land for every brand. It crafts high-quality, scalable content driven by the latest technology and backed by deep omnichannel expertise. With an experienced team and an inventive mindset, Tag ensures big ideas resonate everywhere.
Leveraging its craft and production excellence alongside proprietary AI-enabled platforms and a data and identity stack, Tag meets the challenges of modern content production. Its technology optimises workflows, enabling more efficient and effective content creation. By uniting pace, personalisation, and craft, Tag helps brands thrive at the speed of the algorithm and speak to people across the world with global reach and local relevance.
Acquired by dentsu in 2023, Tag continues to pioneer the future of production, backed by over 50 years of omnichannel expertise, combining craft, technology, and cultural precision to deliver work that connects and converts.
www.tagworldwide.com
About Dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
