Alleyoop Archives

Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales

Jan 11, 2026

For at least a decade, we’ve been on a collective quest to align marketing and sales. We’ve implemented CRMs, held countless inter-departmental meetings, and developed service-level…

#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop

Nov 25, 2025

Today, we’re going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to sales. We’ll explore why the…

Catch the latest episodes of our shows

The Agile Brand with Greg Kihlström

#821: From eTail: CommerceIQ’s Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution

The Agile Brand with Greg Kihlström

#820: From eTail: Stitch Fix’s Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail

The Agile Brand with Greg Kihlström

#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators

The Agile Brand with Greg Kihlström

#818: Informatica’s CMO Jim Kruger on data as the foundation for innovation

The Agile Brand with Greg Kihlström

Tag: Alleyoop

Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales

#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop

Catch the latest episodes of our shows

#821: From eTail: CommerceIQ’s Himanshu Jain and Bill Schneider on delaying the gap between strategy and execution

#820: From eTail: Stitch Fix’s Noah Zamansky on bringing back the fun of shopping and integrating agentic AI into retail

#819: Recurrent CEO Andrew Perlman on the role of traditional media companies when there are 1.1 billion active content creators

#818: Informatica’s CMO Jim Kruger on data as the foundation for innovation

#817: Canva’s Emma Robinson on the power of visual communication in B2B marketing